Only at Siam Paragon, Bangkok

H&M Siam Paragon Opening Brand-New Shop Room with more special, more trendy, and more fun experience!



Fulfill your shopping and entertainment experience with following activities:

• Transform yourself as 3D character with the superior innovation of “3D Avatar Creator” and “Smart Mirror” your innovative helper for virtual Try-On experience.


• “Self Checkout” End-to-end payment and checkout by yourself. Enjoy shopping and self-payment just the way you are.


• “H&M Podcast Studio” Space for all kinds of content creators, where inspiration and creativity are unleashed with NO COST. Please contact our staff at Siam Paragon Branch.



• “H&M Take Care Service” We handle your items with special care. Enjoy “Customize Printing T-Shirt” service where you could customize any designs on T-shirts.




Special!! Meet different privileges for foreign customers, including
• GET FREE a Siam Gift Card worth 15,000THB, when spending 50,000THB*
• GET FREE a Siam Gift Card worth 1,000THB, when spending 15,000THB via MasterCard** 
• For many more privileges, click: https://bit.ly/2qX8D5O

Available at H&M, M Floor, Siam Paragon.
*/** T&C Applied by the Company. For details, please contact Tourist Counter or our website.

Only at Siam Center 

Zippo, an American iconic lighter with over 90 years of trust, is revealing Thailand’s first and only “Zippo New Flagship Store”, at Siam Center (Fl. 1) 

Zippo’s New Flagship Store is Thailand’s first Flagship Store licensed by Zippo USA. The store is designed as Garage Loft, by the idea of Khun Tan Rangsan Chanworawit, or Zippo King, a Thai Zippo collector with over 30 years of collector experience, who has now been recognized by Zippo USA as an authorized reseller.

The flagship store has gathered over 2,000 Zippo collections and 4,000 items from around the world. Here is the largest flagship store, with a number of collections and Zippo art pieces in Thailand!! 

The highlight of ZIPPO at Siam Center! 

The Highlight of Zippo is to use Flint to work the lighter, different from other lighters that use gas. It’s so safe that international airline passengers are allowed to carry one Zippo lighter onboard. Zippo is not only an ordinary lighter but also becomes an art piece collection. There are various special edition designs and collaborations from around the world. Prices range from hundreds to ten thousand. For example, 500 Thai special designs such as Garuda, amulets, or auspicious designs once sold out within 5 minutes. Then now there are other editions released for collectors. 

Inspired collection from all around the World 

• Golden Daily Coming Rich with Abacus Collection–the handicraft limited edition from China delicately crafted and glow-in-the-dark. 

• Revolver Roullete—designed as a real Russian Roullete firearm. From the front, it looks like a real firearm, with a stencil design on the sides. There is another firearm model as complementary. This is worth collecting. 

• Don’t miss the special 90th Anniversary Sterling Silver Collectible in celebrating the 90th anniversary of Zippo. There are only 900 pieces worldwide

Siam Piwat Co., Ltd. leading Thai SMEs to expand their business to Malaysia with the inauguration of the concept brands, namely Ecotopia, Absolute Siam, and ICONCRAFT grouped under “Discover Siam”. These brands showcase the height of contemporary and traditional Thainess intertwined together and produce one-of-a-kind offerings at Pavilion Bukit Jalil, a new forefront project in Malaysia under cooperation with Pavilion Group, the largest shopping center developer in Malaysia.

The launch of “Discovery Siam” event in Kuala Lumpur was honored by Mrs. Piyapin Niyomreks, Deputy Head of Mission, Royal Thai Embassy (representing His Excellency Chainarong Keratiyutwong, Ambassador of Thailand to Malaysia) who presided over the event.

The three stores are designed with different art features and installations, generating a unique and fascinating ambiance to bring awe and wonders to Malaysian customers and shoppers.

Ecotopia, an eco-conscious community of environmentally friendly products, has created an art installation called ‘Siam Yak’ which was constructed using recycled plastic parts and other materials. Selected showcased brands include MAG FISH, SEASUN Society, CHEWW.CO and SUPERBEE.

ICONCRAFT, a hub of inspiration to showcase premium Thai craftsmanship with a collection of the best crafts by Thai craftsmen across the country, is the space designed and decorated by Suwan Kongkhunthian, the owner of Thai furniture brand namely ‘YOTHAKA’. Selected brands that will be sold in the store include 5VIE SIS, Graph, Bangkok Baskets, COSMOS AND HARMONY, and KITTHA KHON.

Absolute Siam, a trendsetting store offerings one-of-kind contemporary and bold fashion products, has brought in the well-known and can’t be missed ‘Tuk-Tuk’ from Thailand to serve as the landmark of the area with some of the innovative Thai fashion brands, such as Mahanakhon, TA.THA.TA, CORALIST, and ANONA.