a collective of extraordinary experiences across six world-class experiential destinations

Welcome to ONESIAM experience!

We cordially invite you to embark on a journey of discovery through the ONESIAM experience. Immerse yourself in a cultural mosaic of fashion, cuisine and entertainment, where each visit is passport to unparalleled delight.

Come embrace the excitement and elegance that our properties have to offer. We wish you a memorable visit, and may it be filled with amazement and inspiration.

AN INTRODUCTION TO THE ONESIAM EXPERIENCE

The ONESIAM experience presents “a collective of extraordinary experiences” from six world-class experiential destinations in the heart of Bangkok, namely Siam Paragon, Siam Center and Siam Discovery, ICONSIAM – the global landmark by the Chao Phraya River, ICS, Siam Premium Outlets Bangkok – the only premium luxury outlet in Thailand, as well as ONESIAM SuperApp – the smart digital platform.

The ONESIAM Experience aims to share the breadth of the collective destinations while promising to amaze, inspire and revolutionize visitors through exceptional and enriching experiences in shopping, dining and entertainment, ultimately offering a comprehensive journey, unmatched anywhere else.

SIAM PARAGON
“Pride of Bangkok”
The epicenter of shopping and entertainment phenomena, boasting comprehensive collection of world-class luxury fashion, lifestyle brands, global attractions and culinary indulgences.

SIAM CENTER
“The Ideaopolis”
A vibrant hub of creativity for the young at heart and home to trendsetting street wear, Thai pop culture designs and Thai designer collections.

SIAM DISCOVERY
“The Exploratorium”
A specialty store, showcasing an eclectic mix of curated fashion, technology and lifestyle brands from around the world and is home to rich gastronomic flavors.

ICONSIAM
“The ICON of Eternal Prosperity”
An iconic global landmark by the Chao Phraya River, housing luxury flagships, world-class cuisine, vibrant Thai arts and award-winning entertainment and attractions.

ICS
“Mixed-Use Lifestyle Complex”
A complex offering visitors over 200 lifestyle brands, 80 trendy eateries, Siriraj H Solutions, the renowned medical center, as well as Hilton Garden Inn.

Siam Premium Outlets Bangkok
The first Premium Outlets in Thailand. A portfolio of outlet shopping centers that bring top brands together, delivering remarkable discounts of up to 70%.

-RETAIL HAVEN-

Prepare to be captivated by a shopping extravaganza like no other. Nestled in the heart of our vibrant city, our world-class retail destinations await, offering a haven of luxury and sophistication for the cosmopolitan explorer. Embark on a retail odyssey where the world’s finest brands converge, beckoning you to indulge in a tapestry of style and elegance. From lifestyle brands to luxury brands, from crafts to innovations, from mainstream to exclusive, from local to global, our meticulously curated selections promise to satisfy every discerning palate.

-CULINARY ADVENTURES-

Prepare to embark on a journey of palate-pleasing delights as you explore our diverse array of dining options. From savory street food to fine dining cuisine, our esteemed eateries promise a symphony of flavors from around the globe. Indulge in tantalizing dishes crafted by world-renowned chefs, savor artisanal treats from local artisans and unwind in chic cafes offering the perfect ambiance for relaxation. Whether you crave exotic delicacies or comforting classics, prefer the hustle and bustle of international food halls or the exquisite setting of fine dining with a view, our culinary haven invites you to satisfy your appetite for excellence.

-IMMERSIVE JOURNEYS-

Prepare to step into a realm of boundless wonder and excitement, where the spirit of adventure knows no bounds. Our experiential destinations beckon travelers from every corner of the globe to indulge in a kaleidoscope of world-class attractions and entertainment. From global themed parks to awe-inspiring aquarium, from world-renowned museum to world record-setting shows, there’s something for everyone to enjoy. Whether you’re exploring with family, discovering with friends or indulging in romantic escapades with your beloved, we promise an unforgettable experience for all. Join us in creating cherished memories that transcend borders and cultures.

Click for participating stores with exclusive offers for ONESIAM Tourist Card holders

BE SURE TO APPLY FOR YOUR ONESIAM TOURIST CARD

Elevate your experience and unlock a world of extraordinary privileges across our properties by simply applying for your exclusive ONESIAM Tourist Card. Click!

Tailored especially for you, ONESIAM Tourist Card is your key to indulging in unparalleled experiences throughout your visit. Don’t miss out on the chance to elevate your stay with us!

ONESIAM Tourist Card Holder Privileges:

• Discount up to 30% on Selected Shopping, Dining and Attractions
• Complimentary Dining Voucher
• Complimentary Wi-Fi and Lounge Access
• Complimentary Welcome Gift

The Fastest Way to Get to Our Destinations:

• Siam Paragon, Siam Center, Siam Discovery: 
  [BTS Skytrain] Siam Station (Green Line Interchange Station) 

• ICONSIAM: 
  [BTS Skytrain] Charoen Nakorn Station (Gold Line) >> Board the Silom Line and get off at BTS Krung Thon Buri Station (Exit 3), switch to the Skytrain Gold Line and get off at Charoen Nakorn Station

• Siam Premium Outlets Bangkok: Shuttle Bus Service
  • Siam Paragon – Siam Premium Outlets Bangkok
  • Suvarnabhumi Airport – Siam Premium Outlets Bangkok

For more transportation options, please visit the destination’s website.

Only at Siam Paragon, Bangkok

H&M Siam Paragon Opening Brand-New Shop Room with more special, more trendy, and more fun experience!



Fulfill your shopping and entertainment experience with following activities:

• Transform yourself as 3D character with the superior innovation of “3D Avatar Creator” and “Smart Mirror” your innovative helper for virtual Try-On experience.


• “Self Checkout” End-to-end payment and checkout by yourself. Enjoy shopping and self-payment just the way you are.


• “H&M Podcast Studio” Space for all kinds of content creators, where inspiration and creativity are unleashed with NO COST. Please contact our staff at Siam Paragon Branch.



• “H&M Take Care Service” We handle your items with special care. Enjoy “Customize Printing T-Shirt” service where you could customize any designs on T-shirts.




Special!! Meet different privileges for foreign customers, including
• GET FREE a Siam Gift Card worth 15,000THB, when spending 50,000THB*
• GET FREE a Siam Gift Card worth 1,000THB, when spending 15,000THB via MasterCard** 
• For many more privileges, click: https://bit.ly/2qX8D5O

Available at H&M, M Floor, Siam Paragon.
*/** T&C Applied by the Company. For details, please contact Tourist Counter or our website.

Only at Siam Center 

Zippo, an American iconic lighter with over 90 years of trust, is revealing Thailand’s first and only “Zippo New Flagship Store”, at Siam Center (Fl. 1) 

Zippo’s New Flagship Store is Thailand’s first Flagship Store licensed by Zippo USA. The store is designed as Garage Loft, by the idea of Khun Tan Rangsan Chanworawit, or Zippo King, a Thai Zippo collector with over 30 years of collector experience, who has now been recognized by Zippo USA as an authorized reseller.

The flagship store has gathered over 2,000 Zippo collections and 4,000 items from around the world. Here is the largest flagship store, with a number of collections and Zippo art pieces in Thailand!! 

The highlight of ZIPPO at Siam Center! 

The Highlight of Zippo is to use Flint to work the lighter, different from other lighters that use gas. It’s so safe that international airline passengers are allowed to carry one Zippo lighter onboard. Zippo is not only an ordinary lighter but also becomes an art piece collection. There are various special edition designs and collaborations from around the world. Prices range from hundreds to ten thousand. For example, 500 Thai special designs such as Garuda, amulets, or auspicious designs once sold out within 5 minutes. Then now there are other editions released for collectors. 

Inspired collection from all around the World 

• Golden Daily Coming Rich with Abacus Collection–the handicraft limited edition from China delicately crafted and glow-in-the-dark. 

• Revolver Roullete—designed as a real Russian Roullete firearm. From the front, it looks like a real firearm, with a stencil design on the sides. There is another firearm model as complementary. This is worth collecting. 

• Don’t miss the special 90th Anniversary Sterling Silver Collectible in celebrating the 90th anniversary of Zippo. There are only 900 pieces worldwide

Siam Piwat Co., Ltd. leading Thai SMEs to expand their business to Malaysia with the inauguration of the concept brands, namely Ecotopia, Absolute Siam, and ICONCRAFT grouped under “Discover Siam”. These brands showcase the height of contemporary and traditional Thainess intertwined together and produce one-of-a-kind offerings at Pavilion Bukit Jalil, a new forefront project in Malaysia under cooperation with Pavilion Group, the largest shopping center developer in Malaysia.

The launch of “Discovery Siam” event in Kuala Lumpur was honored by Mrs. Piyapin Niyomreks, Deputy Head of Mission, Royal Thai Embassy (representing His Excellency Chainarong Keratiyutwong, Ambassador of Thailand to Malaysia) who presided over the event.

The three stores are designed with different art features and installations, generating a unique and fascinating ambiance to bring awe and wonders to Malaysian customers and shoppers.

Ecotopia, an eco-conscious community of environmentally friendly products, has created an art installation called ‘Siam Yak’ which was constructed using recycled plastic parts and other materials. Selected showcased brands include MAG FISH, SEASUN Society, CHEWW.CO and SUPERBEE.

ICONCRAFT, a hub of inspiration to showcase premium Thai craftsmanship with a collection of the best crafts by Thai craftsmen across the country, is the space designed and decorated by Suwan Kongkhunthian, the owner of Thai furniture brand namely ‘YOTHAKA’. Selected brands that will be sold in the store include 5VIE SIS, Graph, Bangkok Baskets, COSMOS AND HARMONY, and KITTHA KHON.

Absolute Siam, a trendsetting store offerings one-of-kind contemporary and bold fashion products, has brought in the well-known and can’t be missed ‘Tuk-Tuk’ from Thailand to serve as the landmark of the area with some of the innovative Thai fashion brands, such as Mahanakhon, TA.THA.TA, CORALIST, and ANONA.