SUMMERSIVE

An Immersive Summer Celebration presented by ONESIAM 1-30 April 2025

You are invited to embrace the magic of Summersive: An Immersive Summer Celebration, presented by ONESIAM across our five experiential destinations—Siam Center, Siam Discovery, Siam Paragon, ICONSIAM, and Siam Premium Outlets Bangkok.

From spectacular events and awe-inspiring displays to immersive experiences and irresistible shopping, each destination offers a unique way to celebrate this colorful and festive season. Experience the joy of Songkran traditions, from cultural water blessings and Thai heritage showcases to modern interpretations that blend tradition with contemporary celebrations.

Join us in honoring Thailand’s most cherished festival, where past and present unite for an unforgettable Summersive experience!

Siam Paragon | April 10-16, 2025

Siam Paragon Summersive: Happiness in Full Bloom
Step into a world where nature awakens in a symphony of colors, sensations, and energy. With Siam Paragon Summersive: Happiness in Full Bloom, immerse yourself in a sensory journey where art, nature, and creativity converge to engage all five senses.

  • Extraordinary Floral Inspired Displays – Wander through an awe inspiring spectacle of sensory and artistry in a visually stunning showcase.
  • Spectacular Illuminations & Immersive Displays – Be mesmerized by dazzling light displays and engaging installations that bring the beauty of nature to life.

Siam Center | April 4-20, 2025

WELCOME To Siam Center Summersive: The Summer Playground
This summer, Siam Center transforms into “The Summer Playground”, a vibrant festival celebrating creativity, self-expression, and immersive experiences. Get ready to step into a world where art, fashion, and innovation collide, capturing the essence of love, freedom, and the thrill of the season.

  • Siam Center The Summersive Playground: GELBOYS Joinground – An exclusive collaboration where art and self-expression collide in an immersive experience that embodies the pulse of youth culture.
  • Siam Center x Punpro: MUFEST by Punduang – A platform that invites astrology lovers to unlock their destiny with fortune-inspired activities, offering insights into love, success, and prosperity for a summer filled with celestial magic.

Siam Discovery | April 1-30, 2025

STEP INTO “THE SUMMER EXPLORATORIUM 2025”
Push the boundaries of creativity and exploration at Siam Discovery’s Summer Exploratorium 2025. From captivating fusion of fashion, art, and water-inspired experiences to curated culinary delights, every experience is designed to awaken your senses and redefine summer.

  • The Flavor of Summer – Discover a curated selection of world-class dishes, featuring flavors from global and Asian cuisines alongside the latest international food trends.
  • Exclusive Brand Showcases – From132 5. ISSEY MIYAKE and Alexander Wang
  • MM6 Maison Margiela Mono Store – Visit the first store in Thailand and Southeast Asia.

ICONSIAM | April 10-16, 2025

Thaiconic Songkran Celebration 2025: The Legendary Festival of Water
Immerse yourself in the spirit of Songkran at ICONSIAM’s Thaiconic Songkran Celebration 2025, set against the breathtaking Chao Phraya River. Experience Thailand’s most iconic festival through a spectacular blend of tradition and modernity.

  • The Songkran Pavilion – Engage in cultural water play, preserving Songkran traditions while ensuring fun for all generations.
  • The Legendary Radiance – Witness dazzling Thai cultural displays, including traditional Songkran festivities and beauty pageants, featuring exquisite Thai costumes.
  • The Golden Sand Art – Discover contemporary sand sculptures, blending tradition with modern creativity in a stunning artistic display.
  • The Global Rhythm Stage – Feel the energy of an electrifying music festival, featuring dynamic performances and entertainment.

Siam Premium Outlets Bangkok | April 1-30, 2025

Get ready for the ultimate shopping experience at Siam Premium Outlets Bangkok, where Summer Splash 2025 brings unbeatable deals, festive vibes, and exclusive rewards!

  • Songkran-Themed Decorations – Experience a vibrant festive atmosphere with beautifully adorned Songkran-inspired décor, creating the perfect backdrop for stunning photo moments.
  • Exclusive Shopping Offers – Enjoy special deals on top international and luxury brands, making it a fashion lover’s paradise.
    • Spend 8,000 THB to receive a Handy Fan (April 12-16,2025).
    • Spend 20,000 THB to receive a specially designed Waterproof Bag(April 1 – May 31, 2025).

Get the most out of your Summersive and Songkran experience, apply for the ONESIAM Global Visitor Card- the only card you need for tourist promotions.

Enjoy exclusive perks and privileges while experiencing the best of of ONESIAM this Songkran. Click here to apply: https://app.onesiam.com/3BZbC2k

A Magical Journey to Our Buttery World

January 25, 2025, onwards

For the first time in Thailand—and the largest of its kind in Asia—Butterbear invites you to embark on A Magical Journey to Our Buttery World, at 5th Floor, Siam Paragon. Step into an enchanting exhibition of Butterbear’s house featuring 7 uniquely designed rooms and a captivating flower garden. It’s the ultimate destination for photos, unforgettable memories, and pure magic. Capture the charm, explore exclusive Butterbear products, and immerse yourself in a one-of-a-kind experience.

Key highlights include the “Room of Friendship” which tells the story of the Butterbear’s childhood, the “Room of Dreams” where they can explore a world filled with sweets and share in Butterbear’s sweet adventure, “Room of Memories”, where Butterbear collects precious treasures, including toys, jewelry, and various quirky items, and the “Room of Happiness” where visitors can find exclusive souvenirs. 

There are two ticket options available for all the fans to choose from. 

  1. The Admission Ticket, which is priced at 499 THB for adults and 350 THB for children with a height between 91-120 cm. Children under 90 cm can enter for free. This ticket grants access to Butterbear’s House only.
  2. The Merchandise Package, priced at 750 THB. This package includes admission to Butterbear’s House, as well as two exclusive souvenir items from the special collection, which are available only at the exhibition.

Prepare to be showered with love from Butterbear!

Come join Butterbear and fellow fans to discover magical powers, share smiles, and create unforgettable memories at BUTTERY WORLD, starting January 25th, 2025, on the 5th Floor of Siam Paragon. Don’t miss out on this extraordinary experience!


Planning a trip to Thailand or visiting Butterbear House? Don’t forget to apply for the ONESIAM Global Visitor Card, the only card you need for tourist promotions at Bangkok 6 premiere malls – Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, Siam Premium Outlets Bangkok, and ICS. Receive up to 80% discount over 200 participating brands and a complimentary ONESIAM Global Welcome Gift! Apply Now: https://app.onesiam.com/3zqaALa

Endless Fun for Kids: Where Adventure Meets Imagination

Step into a world of excitement presented by ONESIAM where every corner holds a new adventure, perfect for young explorers. 

DINOLAB BANGKOK 2025: Jurassic Domination
22 January – 16 April 2025 
📍 6th Floor, ICONSIAM 

Dive into the Jurassic era at DINOLAB BANGKOK 2025: Jurassic Domination, featuring the largest dinosaur models ever displayed. Embark on a thrilling journey through an immersive exhibition that spans over 2,000 square meters, experience the Dino Train Ride as you ride a model train through a destroyed laboratory and witness traces of dinosaur ferocity. Explore the Dinosaur Exhibition, which showcases the largest dinosaur models ever displayed, bringing these prehistoric giants to life. For a more interactive experience, hop on a Dinosaur Riding adventure and get up close with large, realistic, and friendly dinosaurs. Watch in awe as a Dinosaur Egg Hatches, and learn how to care for a baby dinosaur in this simulated experience. Lastly, step into the Fossil Digging Area, where you can use simulation tools to dig up dinosaur fossils and uncover ancient mysteries. Get ready for an unforgettable adventure! 


The Little Prince Universe – An Immersive Journey 
20 January  – 11 May 2025 
📍 Attraction Hall, 6th Floor, ICONSIAM  

Step into the magical world of The Little Prince—Thailand’s first-ever immersive exhibition that brings the timeless story of love, life, and friendship to life. Spanning over 2,000 square meters, this exhibition utilizes cutting-edge technology to celebrate Antoine de Saint-Exupéry’s beloved classic. With over 800 million copies sold worldwide, this exhibition is an inspiring adventure for all ages. Plus, don’t miss the Hello Bangkok corner, a special feature celebrating the Little Prince’s first-ever visit to Bangkok! 


LEGO Store – A World of Creativity 
📍 2nd Floor, Siam Paragon 

Discover the first LEGO Store in Thailand, offering an imaginative experience with exclusive sets, special collections, and exhibition zones designed just for Thailand. Whether you’re a dedicated collector or a casual builder, this flagship store is the ultimate destination for LEGO lovers of all ages. 


Nintendo Authorized Store by SYNNEX 
📍 3rd Floor, Siam Paragon 

The first and largest Nintendo Authorized Store in Southeast Asia is here! Explore a wide range of Nintendo products and rare items, check out the exclusive Thai-only elephant character statue, and enjoy hands-on gaming at five demo stations. Immerse yourself in the authentic Nintendo shopping experience designed for true fans—a new landmark for Nintendo lovers


Don’t forget to apply for the ONESIAM Global Visitor Card to enjoy up to 80%* discount at over 200 participating brands! Apply now: https://app.onesiam.com/3zqaALa

A Romantic Half-Day Getaway in Bangkok

Discover the Best Spots for Romance Adventure and Relaxation in Bangkok in a Perfectly Crafted Half-Day Itinerary presented by ONESIAM

In a city as vibrant and enchanting as Bangkok, even just half a day can be the perfect amount of time for a romantic escape. This crafted half-day itinerary across our experiential destinations – Siam Center, Siam Discovery, Siam Paragon, and ICONSIAM, is designed to offer couples the perfect blend of relaxation, adventure, and romance, creating lasting memories in the month of love.

🐠📷 Begin with the Wonders of the Ocean
Start your afternoon by diving into the wonders of the ocean at SEA LIFE Bangkok Ocean World, B1 Fl., Siam Paragon. Lose yourself in the kaleidoscope of colorful sea creatures, from the mesmerizing jellyfish to the playful penguins. This underwater oasis offers the perfect backdrop for a relaxed and awe-inspiring experience, allowing you to connect with your partner while exploring the mysteries of the deep blue. It’s an enchanting way to ease into a leisurely day in Bangkok.

🛍️✨ A Stylish Shopping Spree
If you and your partner enjoy a bit of retail therapy, LUXE HALL, M Fl., Siam Paragon is perfect for an indulgent shopping experience. This luxurious hall features an extensive collection of world-class luxury brands, making it the perfect place to browse the latest in fashion, watches, and accessories.

For a more local twist, venture over to Absolute Siam Store, 1st Fl., Siam Center, where you can discover unique Thai pop-culture designs or explore trendy athletic wear if you’re a sneakerhead.

Eco-conscious couples will delight in ECOTOPIA, 1st Fl., Siam Discovery, and also 5th Fl., ICONSIAM, a specialty store offering the finest sustainable fashion and beauty products.

🎳👩🏻‍❤️‍👨🏻 Fun and Play
If you’re looking to add a bit of fun to your romantic afternoon, Blu-O Rhythm & Bowl, 5th Fl., Siam Paragon, is the perfect place. This entertainment venue ticks all the boxes with bowling, private karaoke rooms, and delicious lunch options—all in one spot. Whether you’re challenging each other to a friendly game or singing your hearts out in private karaoke, it’s a great way to enjoy playful moments together.

🍽️🍸 A Michelin-Star Brunch with a View
After enjoying your shopping spree, take a scenic trip across the city to Blue by Alain Ducasse, 1st Fl., ICONSIAM, where you’ll indulge in a Michelin-starred dining experience like no other. Located by the riverside, this exquisite restaurant offers a refined atmosphere and stunning panoramic views of the Chao Phraya River, making it the perfect setting for a romantic meal. Relish in the expertly crafted dishes as you gaze out over the water—an unforgettable experience that will set the tone for the rest of your afternoon.

Before continuing your journey, don’t forget to visit ICONCRAFT, 4th Fl., ICONSIAM. Here, you can shop for innovative Thai crafts and unique souvenirs, providing the perfect memento for your romantic getaway.

🌅🍹 End Your Perfect Date with a Sunset Dinner
As the afternoon turns to evening, cap off your day with a serene sunset dinner at Tasana Nakorn Terrace, 6th Fl., ICONSIAM. Enjoy exquisite al fresco dining while soaking in the stunning views of the city’s skyline. As the sun sets, the tranquil atmosphere offers the perfect setting for intimate conversation and relaxation, making it the ideal conclusion to your half-day adventure.


Don’t worry if you’ve only got a few hours to spare—this romantic half-day itinerary ensures you’ll make the most of your time together. And for added perks, remember to apply for the ONESIAM Global Visitor Card to enjoy exclusive discounts at these featured attractions, with up to 80% discount at over 200 participating brands! Apply now: https://app.onesiam.com/3zqaALa

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Immerse Yourself in the Heart of Thailand A Guide to Must-Visit Shopping Destinations

Explore the heart of Thailand through its vibrant arts, culture, and craftsmanship. Whether you’re seeking unique souvenirs or authentic pieces of Thai heritage, these destinations offer a treasure trove of handcrafted items, from exquisite textiles and ceramics to contemporary home decor and fashion. Find the perfect gifts for yourself or loved ones and bring a piece of Thailand’s beauty home.

Jim Thompson, M floor, Siam Paragon:

Immerse yourself in the world of Thai silk at Jim Thompson’s flagship store in Siam Paragon. This iconic boutique offers a stunning collection of handwoven silk products, from elegant clothing to exquisite home decor. Discover the artistry and heritage behind Thai silk and take home a piece of this cultural treasure.

NaRaYa, 3rd floor, Siam Paragon:

Experience the charm of NaRaYa, a delightful boutique known for its exquisite handcrafted fabric products. From stylish bags and accessories to beautiful home decor, NaRaYa offers a unique opportunity to find one-of-a-kind souvenirs and gifts that capture the essence of Thailand’s craftsmanship.

ABSOLUTE SIAM STORE, 1st Floor, Siam Center:

Express your individuality at ABSOLUTE SIAM STORE, a multi-brand fashion destination that celebrates Thai design. Discover a curated selection of contemporary and traditional Thai fashion, from legendary brands to emerging talents. Explore unique styles, mix and match effortlessly, and find the perfect pieces to showcase your personal style.

Objects of Desire Store, 3rd floor, Siam Discovery:

Indulge in the beauty of handcrafted items, contemporary art, and lifestyle products at Objects of Desire Store. Discover the essence of Thai creativity and find unique keepsakes that reflect the country’s rich cultural heritage.

ICONCRAFT, 4th and 5th floor, ICONSIAM:

Explore a treasure trove of Thai artisanal wonders at ICONCRAFT. Discover exquisite crafts, from traditional ceramics and textiles to contemporary home decor and fashion. Immerse yourself in the beauty and diversity of Thai craftsmanship and find unique gifts that celebrate the country’s artistic heritage.

SOOKSIAM, G floor, ICONSIAM:

Embark on a cultural journey at SOOKSIAM, a vibrant marketplace showcasing the best of Thailand’s four regions. Discover a world of culinary delights, exquisite arts and crafts, traditional medicine, captivating performances, and local wisdom. Explore over 3,000 distinctive businesses and immerse yourself in the true essence of Thainess.

Discover the beauty and diversity of Thai culture through these iconic destinations and find your perfect treasures.

Fulfill your trip with our deals up to 30% discount at participating stores, exclusively for International Customers. Apply for Tourist Card now https://app.onesiam.com/3zqaALa

Bangkok’s Premier Shopping Destinations Siam Paragon and ICONSIAM!

Welcome to the ultimate guide to Bangkok’s premier shopping destinations, Siam Paragon and ICONSIAM! The iconic destinations offer a curated blend of renowned global luxury brands for visitors from around the world.

Experience Siam Paragon, the epitome of luxury in the heart of Bangkok.

Step into Thailand’s most prestigious shopping center, where luxury meets convenience. Be impressed with an array of world-renowned brands such as Louis Vuitton,Prada, Chanel, Hermes, Cartier, Van Cleef & Arpels, and many more luxury brands you can imagine.

Moreover Siam Paragon elevates luxury shopping with the grand opening of “LUXE HALL”. With over 70 renowned international brands such as Miu Miu, Berluti, BOYY, Christian Louboutin, Fred, Ferrogamo. This exclusive hall solidifies Siam Paragon’s status as a world-class destination.

ICONLUXE, Top of the World

Besides presenting authentic Thainess throughout various projects and in a contemporary fashion, ICONSIAM is also home to a comprehensive list of global brands in order to be a one-stop for all and a truly new global destination. Within the ICONLUXE building, one can find luxury brands from all around the world, ranging from clothes, accessories, jewelry, timepieces, hand bags to even furniture. Every brand has styled special and stunning interiors—some even going for a completely different concept never before seen in any of their other flagships. On top of that, some of these boutiques also have exclusive products only available at ICONSIAM.

A truly unforgettable dining experience after a day of shopping at Blue by Alain Ducasse, ICONSIAM

The Michelin-starred restaurant provides an elegant setting for a romantic lunch. Enjoy exquisite French cuisine while taking in breathtaking panoramic views of the Chao Phraya River.

After your meal, be sure to visit the Blue Bakery Boutique on the ground floor. Indulge in their world-renowned Pain Au Chocolat, a delectable treat that perfectly complements your dining experience.

Receive the ultimate service and facilities, exclusively for International Customers. Apply for Tourist Card now https://app.onesiam.com/3zqaALa

▪︎ Enjoy seamless communication with our skilled ambassadors, fluent in Chinese, Japanese, Korean, English, Arabic, and Spanish.*

▪︎ Enhancing your ultimate shopping experience with Personal Shopper Service.*

*Terms and Conditions Apply

The Ultimate Delightful Dishes.

Discover the ultimate delightful dishes at Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, where world-class cuisine meets iconic shopping. From the elegant restaurants of Siam Paragon to the trendy eateries of Siam Center and Siam Discovery, and the innovative culinary scene at ICONSIAM, ONESIAM experience offers a diverse range of dining options to satisfy every palate. Immerse yourself in a gastronomic journey that showcases the best of Bangkok’s culinary scene.

Here’s our ultimate foodie guide:

• Braised Beef Massaman Curry – NARA Thai Cuisine – G FL., Siam Paragon

Rich and aromatic curry featuring tender beef braised in a creamy coconut milk sauce. Infused with a blend of traditional Thai spices.

• Regional Hits – SOOKSIAM – G FL., ICONSIAM

With over a thousand vendors, this is the only place where you can taste all of the local flavors in one day. It is home to Northern spices, fresh seafood from the east and so much more.

• Fried Prawn with Salt – Kungthong Seafood – 3rd FL., Siam Discovery

A culinary masterpiece, crafted with the finest ingredients and showcasing the authentic flavors of Thai cuisine. It features large, succulent freshwater prawns prepared to perfection.

• Carpi Salerno – Mozza by Cocotte – G FL., Siam Paragon

Celebrate with the ultimate flavor explosion! Our Carpi Salerno Pizza features sizzling parma ham, juicy cherry tomatoes, creamy stracciatella cheese, and fresh basil.

• Thai Egg Cake – Tawang – 3rd FL., Siam Discovery

The Thai version of madeleine is best enjoyed fresh off the stove. Take a bite of the crispy yet buttery “khanom khai” paired with their signature Thai tea.

• Papaya Salad – Co Limited – G FL., Siam Paragon

The ultimate Thai flavor with eye-catching setting. Co Limited serves elevated taste of Northeastern cuisine with a creative take like Picanha steak dipped with zesty “jaew” sauce, and the famous Papaya Salad.

• Boat Noodle – Thongsmith – G FL., Siam Paragon

Thongsmith takes street boat noodle to a new level. The restaurant uses a unique technique of gently pouring an 8-hour broth over Wagyu meat to achieve perfection.

• Michelin Street Food – Gourmet Eats – G FL., Siam Paragon

Gourmet Eats is the go-to spot for variety and value! It features best-loved vendors listed in the Bib Gourmand, including “Thip Samai Pad Thai” and famed “Go Ang Pratunam” Hainanese chicken!

• Holy Basil Thai Stir-Fry (a.k.a. “Pad Kaprao”) – EASY! buddy – 2nd FL., Siam Center

Taste the perfect “pad kaprao” served with Thai-style sunny-side-up duck egg. What could be better than the aroma of wok hei and the authentic Thai flavor?

Tip: To boost the flavor, swap for sticky rice. When the gooeyness absorbs the intensity of Thai spice, it creates the best new experience ever!

• Classic Vanilla French Toast – Babyccino & Co. – G FL., Siam Discovery

Indulge in our delectable Brioche French Toast, generously topped with a vibrant medley of mixed berries and drizzled with a smooth, creamy vanilla sauce.

• Mango Sticky Rice Parfait – Greyhound Café – 1st FL., Siam Center

Fancy Thai dishes with a twist? Greyhound Café redefines typical Thai food with a creative touch. Try their Mango Sticky Rice Parfait or the iconic Pink Milk Granita.

Fulfill your trip with our deals up to 30% discount at participating stores, exclusively for International Customers. Apply for Tourist Card now https://app.onesiam.com/3zqaALa

Shop, Dine, and Explore ONESIAM experience Offers Unforgettable Attractions.

ONESIAM experience, access to the extraordinary. Come explore Bangkok’s highlights, whether you’re traveling with your partner or family, or whether you’re a shopaholic or foodie. Here are some highlights you won’t want to miss.

Immerse yourself in the underwater world at SEA LIFE Bangkok Ocean World, Siam Paragon.

Explore a mesmerizing aquarium filled with a kaleidoscope of sea creatures, from majestic sharks and graceful rays to vibrant coral reefs teeming with colorful fish.

Step into a world of celebrities at Madame Tussauds, Siam Discovery.

Get up close and personal with your favorite celebrities at Madame Tussauds Bangkok, located at Siam Discovery. Capture the memories with your favorite stars and create lasting experiences.

Explore the Gundam universe at The Gundam Base Thailand, Siam Center

A must-visit destination for Gundam fans. Journey in the world of this iconic anime series through a wide range of Gundam merchandise, from model kits and figures to exclusive collectibles..

Ready, set, strike! at Blu-O Rhythm & Bowl, Siam Paragon

If you’re traveling in a large group or with your family, Blu-O Rhythm & Bowl ticks all the boxes. Enjoy bowling, private karaoke and lunch, all in one place.

Witness the dazzling spectacle at The ICONIC Multimedia Water Feature, ICONSIAM

A breathtaking light and sound show at the ICONIC Multimedia Water Feature, the longest multimedia fountain in Southeast Asia. Stretching 400 meters along the Chao Phraya River.

Embark on a culinary adventure at SOOKSIAM, ICONSIAM

Must-visit destination for food lovers, a vibrant food market showcases the diverse culinary heritage of Thailand, featuring authentic street food from four distinct regions.

Discover a world of flavor at Flavor Lab, Siam Discovery

A curated social community and restaurant hub, offering a diverse selection of both Thai and international cuisines. Indulge in Chinese, Korean, and renowned international dishes crafted by global chefs.

The artistry of Thailand at ICONCRAFT, ICONSIAM

The ICONCRAFT zone is expected to become a must-visit destination for art enthusiasts. that serves as a center of creative design and handicrafts to suit the lifestyle of the younger generation.

Fulfill your trip with our Deals, Exclusively for International Customers. https://app.onesiam.com/3zqaALa

  • GET FREE 10% Discount for all treatment at Let’s Relax all branches when presenting a Tourist Card.
  • GET FREE 10% Discount at the stunning attraction Sea Life Bangkok and Madame Tussauds.

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