Topic: Event

The Celebration: Right to Love 2025

A global stage for love, pride and inclusivity presented by ONESIAM 30 May – 30 June 2025

Celebrate Pride in Bangkok with ONESIAM, produced for Siam Piwat by Reuters Plus

Be Part of History: Celebrate Pride with ONESIAM

This June, Bangkok lights up with the most electrifying Pride celebration yet. As Thailand embraces a new chapter of equality with the historic marriage equality bill, ONESIAM proudly presents a constellation of celebrations across its iconic destinations—Siam Center, Siam Discovery, Siam Paragon, and ICONSIAM. Join us for “The Celebration: Right to Love”, a global stage for love, pride, and inclusivity.

👉 Discover what’s happening below.

1 June 2025

BANGKOK PRIDE PARADE 2025 🌈✨
 Bangkok’s biggest Pride celebration takes over Bangkok’s Pride District in a powerful display of love, unity, and self-expression.

Celebrate Pride Month with a vibrant march through Siam Paragon, Siam Center, and Siam Discovery, as the global LGBTQIA+ community comes together along Rama I Road for a truly unforgettable experience.

Siam Center

Galaxy of Love | May 30 – June 30
 Siam Center amplifies creativity and inclusivity through art, culture, and design. As the epicenter of “The Celebration: Right to Love,” the center highlights emerging Thai creatives and champions diversity.

Highlights:

  • Galaxy of Love – Pop-up installation and DIY activities by Poriin, a leading Thai artist and designer, alongside eight diverse Thai creatives
  • MIRROR x Siam Center: OWN YOUR PRIDE – A lifestyle experience space featuring exhibitions where LGBTQIAN+ influencers share personal stories of pride (May 30 – June 8)
  • Pride Stage – Concerts, drag shows, and weekend talks
  • POP MART – Exclusive Unboxing Pride Activity featuring the largest simultaneous opening of PRIDE collection mystery boxes, plus fun engaging activities.
  • Epson – Pride showcase promoting inclusivity and eco-conscious technology for a better future

Siam Paragon

Drag Bangkok Festival 2025 @ Parc Paragon | May 30 – June 1
 Siam Paragon, in collaboration with Drag Bangkok and Yellow Channel, hosts Drag Bangkok Festival 2025 — a vibrant celebration of drag culture that captivates global audiences. Expect an electrifying lineup of legendary and rising drag stars lighting up the stage in the heart of the city.

Highlights:

  • Thailand’s Drag Star 2025 – The world’s first national drag competition featuring talents from all 77 provinces
  • Thaituristic Drag Theme – A bold fusion of Thai tradition and drag artistry with daily performances, epic drag parties, and engaging LGBTQIA+ forums

ICONSIAM 

ICONSIAM Pride Out Louder | June 1 – 30
 ICONSIAM  join the celebration with “ICONSIAM Pride Out Louder – Let the Voice of Pride Resound Louder Than Ever”, spotlighting Thailand’s growing voice for diversity and equality on the global stage.

Highlights:

  • PRIDE OUT WALL – A space of hope and expression, inviting all to share their vision for the future of Pride
  • Exclusive Fan Meet: Khee Muen Fah – Meet seven stars from the hit Y-series in a once-in-a-lifetime event (June 6, 2025)
  • The Pride Successor Series – Inspiring talks and community-driven activities throughout the month
  • REFLECTION OF PRIDE – A Radiant Expression of Pride,” – A stunning light art installation glowing with the colors of love and identity, paired with vibrant check-in photo spots and immersive Pride Month experiences across the riverside destination (June 1–30, 2025)

Siam Discovery

Pride Collections | June 1 – 30
 Siam Discovery celebrates self-expression through fashion, design, and lifesty by collaborating with top brands to curate exclusive Pride Month collections.

Highlights:

  • Special edition fashion and accessories curated with inclusive design

Apart from the festivities, The Celebration: Right to Love also presents the following privileges to all ONESIAM Global Visitor cardholders:

Siam Paragon

  • Spend 50,000 THB, receive a 1,000 THB Siam Gift Card (limited to 500 privileges)
  • Spend 20,000 THB, receive a 600 THB Siam Gift Card (limited to 400 privileges)

🎁 Redemption counter: Siam Paragon Tourist Service Center, G Floor, near Bangkok Bank Tel. 02-610-8216 

T&C Apply* Click Here

Siam Center & Siam Discovery

  • Spend 16,000 THB, receive a 600 THB Siam Gift Card (limited to 200 privileges)  
  • Spend 5,000 THB, receive a 200 THB Siam Gift Card (limited to 200 privileges)  

🎁 Redemption counter:

  • Siam Center: Information Counter, G Floor 
  • Siam Discovery:  Information Counter, G Floor 

T&C Apply* Click Here

ICONSIAM

  • Spend 18,000 THB, receive a 600 THB Siam Gift Card (limited to 400 privileges)
  • Spend 5,000 THB, receive a 200 THB Siam Gift Card (limited to 200 privileges)  

🎁 Redemption counter: ONESIAM Global Visitor Lounge, 1st Floor (near Starbucks) 

T&C Apply* Click Here

🎁 Get the Most Out of Your Pride Experience
Apply for the ONESIAM Global Visitor Card – The only card you need for tourist promotions.

Enjoy special perks, shopping privileges, and unforgettable moments across all ONESIAM destinations during this Pride celebration.

👉 Apply Now and unlock the best of Bangkok. Click Here

A Magical Journey to Our Buttery World

January 25, 2025, onwards

For the first time in Thailand—and the largest of its kind in Asia—Butterbear invites you to embark on A Magical Journey to Our Buttery World, at 5th Floor, Siam Paragon. Step into an enchanting exhibition of Butterbear’s house featuring 7 uniquely designed rooms and a captivating flower garden. It’s the ultimate destination for photos, unforgettable memories, and pure magic. Capture the charm, explore exclusive Butterbear products, and immerse yourself in a one-of-a-kind experience.

Key highlights include the “Room of Friendship” which tells the story of the Butterbear’s childhood, the “Room of Dreams” where they can explore a world filled with sweets and share in Butterbear’s sweet adventure, “Room of Memories”, where Butterbear collects precious treasures, including toys, jewelry, and various quirky items, and the “Room of Happiness” where visitors can find exclusive souvenirs. 

There are two ticket options available for all the fans to choose from. 

  1. The Admission Ticket, which is priced at 499 THB for adults and 350 THB for children with a height between 91-120 cm. Children under 90 cm can enter for free. This ticket grants access to Butterbear’s House only.
  2. The Merchandise Package, priced at 750 THB. This package includes admission to Butterbear’s House, as well as two exclusive souvenir items from the special collection, which are available only at the exhibition.

Prepare to be showered with love from Butterbear!

Come join Butterbear and fellow fans to discover magical powers, share smiles, and create unforgettable memories at BUTTERY WORLD, starting January 25th, 2025, on the 5th Floor of Siam Paragon. Don’t miss out on this extraordinary experience!

Planning a trip to Thailand or visiting Butterbear House? Don’t forget to apply for the ONESIAM Global Visitor Card, the only card you need for tourist promotions at Bangkok 6 premiere malls – Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, Siam Premium Outlets Bangkok, and ICS. Receive up to 80% discount over 200 participating brands and a complimentary ONESIAM Global Welcome Gift! Apply Now: https://app.onesiam.com/3zqaALa

Endless Fun for Kids: Where Adventure Meets Imagination

Step into a world of excitement presented by ONESIAM where every corner holds a new adventure, perfect for young explorers. 

DINOLAB BANGKOK 2025: Jurassic Domination
22 January – 16 April 2025 
📍 6th Floor, ICONSIAM 

Dive into the Jurassic era at DINOLAB BANGKOK 2025: Jurassic Domination, featuring the largest dinosaur models ever displayed. Embark on a thrilling journey through an immersive exhibition that spans over 2,000 square meters, experience the Dino Train Ride as you ride a model train through a destroyed laboratory and witness traces of dinosaur ferocity. Explore the Dinosaur Exhibition, which showcases the largest dinosaur models ever displayed, bringing these prehistoric giants to life. For a more interactive experience, hop on a Dinosaur Riding adventure and get up close with large, realistic, and friendly dinosaurs. Watch in awe as a Dinosaur Egg Hatches, and learn how to care for a baby dinosaur in this simulated experience. Lastly, step into the Fossil Digging Area, where you can use simulation tools to dig up dinosaur fossils and uncover ancient mysteries. Get ready for an unforgettable adventure! 

The Little Prince Universe – An Immersive Journey 
20 January  – 11 May 2025 
📍 Attraction Hall, 6th Floor, ICONSIAM  

Step into the magical world of The Little Prince—Thailand’s first-ever immersive exhibition that brings the timeless story of love, life, and friendship to life. Spanning over 2,000 square meters, this exhibition utilizes cutting-edge technology to celebrate Antoine de Saint-Exupéry’s beloved classic. With over 800 million copies sold worldwide, this exhibition is an inspiring adventure for all ages. Plus, don’t miss the Hello Bangkok corner, a special feature celebrating the Little Prince’s first-ever visit to Bangkok! 

LEGO Store – A World of Creativity 
📍 2nd Floor, Siam Paragon 

Discover the first LEGO Store in Thailand, offering an imaginative experience with exclusive sets, special collections, and exhibition zones designed just for Thailand. Whether you’re a dedicated collector or a casual builder, this flagship store is the ultimate destination for LEGO lovers of all ages. 

Nintendo Authorized Store by SYNNEX 
📍 3rd Floor, Siam Paragon 

The first and largest Nintendo Authorized Store in Southeast Asia is here! Explore a wide range of Nintendo products and rare items, check out the exclusive Thai-only elephant character statue, and enjoy hands-on gaming at five demo stations. Immerse yourself in the authentic Nintendo shopping experience designed for true fans—a new landmark for Nintendo lovers! 

Don’t forget to apply for the ONESIAM Global Visitor Card to enjoy up to 80%* discount at over 200 participating brands! Apply now: https://app.onesiam.com/3zqaALa

Siam Paragon Ultrasonic Water Festival 2024

Songkran Lobster Wonderland by Philip Colbert

Experience the art phenomena and summer vibe at Siam Paragon Ultrasonic Water Festival 2024 “Songkran Lobster Wonderland by Philip Colbert” from 9 – 16 April, at Siam Paragon only!

Siam Paragon collaborates with the world-renowned artist “Philip Colbert”, to create pop art masterpiece, “The Lobster: Lobster Wonderland”, the first time Philip has blended Thai culture into his artwork and exhibited it in Thailand!

Bursting with vibrant colors, charm, and Thai grandeur with the lobsters holding water guns to welcome Songkran, the lobsters riding elephant and cruising in tuk-tuk, inspired from Thai history and Thai culture. 10 meters tall giant lobsters donning squid suits. Attracting attention and joining with 10-meter-tall giant lobsters worn in squid suits, assuring that this year’s Songkran celebration will be unlike any other. Don’t miss! Exclusive collections available only at this event: T-shirts, short-sleeved shirts, elephant-patterned pants, and tumblers.

Check it out! Celebrate Songkran in 8 full days, from 9 – 16 April from 6:00 PM at Parc Paragon.

9 April 2024 : Start Songkran grand celebration presented by JOOX Music with Mario Maurer / Concert from Domundi Artists featuring with Tommy Sittichok, Keng Harit, Firstone Wannakorn / CD Guntee and Nara Thepnupa / Billkin Putthipong

10 – 16 April 2024 : Enjoy with over 100 artists from JOOX Music featuring Gemini and Fourth, Tattoo Colour, PROXIE, Paradox, Dancing Queen Christina Aguilar, the artists from CHUANG ASIA, Cocktail, Atlas, PiXXiE, PERSES, and more.

Songkran photo exhibition “OPPO l Amazing Thailand Portrait Gallery” by OPPO and Tourism Authority of Thailand at Fashion Gallery, 1st floor.

12 -16 April 2024

Bathe the monk and Thai aromatic workshop at Fashion Hall, 1st floor.

Dance along with Thai folk songs from the 21st century, THE HYMMAPAN ELECTRON, PARADISE BANGKOK, RATTANAKOSIN BREAKIN CREW, ASIAN SONIC FORCE at SCBX NEXT STAGE, 4th floor.

Dress and present Thai clothes to Create content and win the prizes from TikTok.

Celebrate this Songkran with special gifts for Tourist Card holders.*

• Get free a Naraya Foldable Shopping Bag when spending at 6,000 Baht.
• Get free a Siam Gift Card 1,000 Baht when spending at 60,000 Baht.
• Get free a ete Thai Flavor Ice Cream when spending at 1,500 Baht/Day. (Only Available During 13 – 16 April 2024)

*Terms & Conditions:

• This campaign is exclusively for international customers who spend 6,000 THB and 60,000 THB or above at Siam Paragon from 1 – 30 April 2024 only.
• This campaign is exclusively for international customers. International passports are required to be present upon redemption.
• Eligible customers are required to apply for Tourist Card and present receipts from shops in Siam Paragon.
• Naraya Foldable Shopping Bag (valued 150 Baht) is limited to 350 privileges and cannot be exchanged or refunded for cash.
• Siam Gift Card 1,000 Baht (requires minimum spending on next purchase 2,000 THB) is limited to 400 privileges (1 privilege/person/campaign). The expiry date of the Siam Gift Card is 30 June 2024.
• ete Thai Flavor Ice Cream is Limited to 250 privileges for the first 250 customers who spend 1,500 Baht/day during 13 – 16 April 24 only. Limit 1 privilege/person/campaign.
• Receipts from Siam Paragon must be redeemed at the Tourist Service Center, G floor, Siam Paragon (except receipts from Paragon Department Store, Gourmet Market, and Gourmet Food Hall) only.
• Receipts cannot be reused and cannot combine receipts from Siam Center, Siam Discovery, and ICONSIAM.
• Receipts must be issued on the same date as the redemption date.
• Cannot be used in conjunction with other promotions from Siam Center, Siam Discovery, and ICONSIAM.
• Purchase made with Siam Gift Cards are not eligible for this promotion.
• Siam Gift Card cannot be exchanged or refunded for cash or extend the expiry date.
• The company reserves the right to change or adjust the promotion without prior notice