SUMMERSIVE

An Immersive Summer Celebration presented by ONESIAM 1-30 April 2025

You are invited to embrace the magic of Summersive: An Immersive Summer Celebration, presented by ONESIAM across our five experiential destinations—Siam Center, Siam Discovery, Siam Paragon, ICONSIAM, and Siam Premium Outlets Bangkok.

From spectacular events and awe-inspiring displays to immersive experiences and irresistible shopping, each destination offers a unique way to celebrate this colorful and festive season. Experience the joy of Songkran traditions, from cultural water blessings and Thai heritage showcases to modern interpretations that blend tradition with contemporary celebrations.

Join us in honoring Thailand’s most cherished festival, where past and present unite for an unforgettable Summersive experience!

Siam Paragon | April 10-16, 2025

Siam Paragon Summersive: Happiness in Full Bloom
Step into a world where nature awakens in a symphony of colors, sensations, and energy. With Siam Paragon Summersive: Happiness in Full Bloom, immerse yourself in a sensory journey where art, nature, and creativity converge to engage all five senses.

  • Extraordinary Floral Inspired Displays – Wander through an awe inspiring spectacle of sensory and artistry in a visually stunning showcase.
  • Spectacular Illuminations & Immersive Displays – Be mesmerized by dazzling light displays and engaging installations that bring the beauty of nature to life.
  • A World-Class Performance – Don’t miss the spectacular street theater from the Netherlands by THE COLORS —a world-class performance brought to you daily at 6 p.m. and 8 p.m. 

Siam Center | April 4-20, 2025

WELCOME To Siam Center Summersive: The Summer Playground
This summer, Siam Center transforms into “The Summer Playground”, a vibrant festival celebrating creativity, self-expression, and immersive experiences. Get ready to step into a world where art, fashion, and innovation collide, capturing the essence of love, freedom, and the thrill of the season.

  • Siam Center The Summersive Playground: GELBOYS Joinground – An exclusive collaboration where art and self-expression collide in an immersive experience that embodies the pulse of youth culture.
  • Siam Center x Punpro: THAI MU FEST by PunduangA platform that invites astrology lovers to unlock their destiny with fortune-inspired activities, offering insights into love, success, and prosperity for a summer filled with celestial magic.

Siam Discovery | April 1-30, 2025

STEP INTO “THE SUMMER EXPLORATORIUM 2025”
Push the boundaries of creativity and exploration at Siam Discovery’s Summer Exploratorium 2025. From captivating fusion of fashion, art, and water-inspired experiences to curated culinary delights, every experience is designed to awaken your senses and redefine summer.

  • The Art of Songkran with MOLESKINE – Create your own one-of-a-kind notebook, adding a personal touch with playful Songkran-themed stamps 
  • Wang Water Fest –Marking two decades of alexanderwang by diving into Thailand’s most iconic celebration, Songkran and reimagined with the bold, rebellious spirit of WANG, from 12-16 April 2025 at Discovery Plaza. 
  • The Flavor of Summer – Discover a curated selection of world-class dishes, featuring flavors from global and Asian cuisines alongside the latest international food trends.
  • Exclusive Brand Showcases – From132 5. ISSEY MIYAKE and Alexander Wang
  • MM6 Maison Margiela Mono Store – Visit the first store in Thailand and Southeast Asia.

ICONSIAM | April 10-16, 2025

Thaiconic Songkran Celebration 2025: The Legendary Festival of Water
Immerse yourself in the spirit of Songkran at ICONSIAM’s Thaiconic Songkran Celebration 2025, set against the breathtaking Chao Phraya River. Experience Thailand’s most iconic festival through a spectacular blend of tradition and modernity.

  • The Songkran Pavilion – Engage in cultural water play, preserving Songkran traditions while ensuring fun for all generations.
  • The Legendary Radiance – Witness dazzling Thai cultural displays, including traditional Songkran festivities and beauty pageants, featuring exquisite Thai costumes.
  • The Golden Sand Art – Discover contemporary sand sculptures, blending tradition with modern creativity in a stunning artistic display.
  • The Global Rhythm Stage – Feel the energy of an electrifying music festival, featuring dynamic performances and entertainment.

Siam Premium Outlets Bangkok | April 1-30, 2025

Get ready for the ultimate shopping experience at Siam Premium Outlets Bangkok, where Summer Splash 2025 brings unbeatable deals, festive vibes, and exclusive rewards!

  • Songkran-Themed Decorations – Experience a vibrant festive atmosphere with beautifully adorned Songkran-inspired décor, creating the perfect backdrop for stunning photo moments.
  • Exclusive Shopping Offers – Enjoy special deals on top international and luxury brands, making it a fashion lover’s paradise.
    • Spend 8,000 THB to receive a Handy Fan (April 12-16,2025).
    • Spend 20,000 THB to receive a specially designed Waterproof Bag(April 1 – May 31, 2025).

Get the most out of your Summersive and Songkran experience, apply for the ONESIAM Global Visitor Card- the only card you need for tourist promotions.

Enjoy exclusive perks and privileges while experiencing the best of of ONESIAM this Songkran. Click here to apply: https://app.onesiam.com/3BZbC2k

A Magical Journey to Our Buttery World

January 25, 2025, onwards

For the first time in Thailand—and the largest of its kind in Asia—Butterbear invites you to embark on A Magical Journey to Our Buttery World, at 5th Floor, Siam Paragon. Step into an enchanting exhibition of Butterbear’s house featuring 7 uniquely designed rooms and a captivating flower garden. It’s the ultimate destination for photos, unforgettable memories, and pure magic. Capture the charm, explore exclusive Butterbear products, and immerse yourself in a one-of-a-kind experience.

Key highlights include the “Room of Friendship” which tells the story of the Butterbear’s childhood, the “Room of Dreams” where they can explore a world filled with sweets and share in Butterbear’s sweet adventure, “Room of Memories”, where Butterbear collects precious treasures, including toys, jewelry, and various quirky items, and the “Room of Happiness” where visitors can find exclusive souvenirs. 

There are two ticket options available for all the fans to choose from. 

  1. The Admission Ticket, which is priced at 499 THB for adults and 350 THB for children with a height between 91-120 cm. Children under 90 cm can enter for free. This ticket grants access to Butterbear’s House only.
  2. The Merchandise Package, priced at 750 THB. This package includes admission to Butterbear’s House, as well as two exclusive souvenir items from the special collection, which are available only at the exhibition.

Prepare to be showered with love from Butterbear!

Come join Butterbear and fellow fans to discover magical powers, share smiles, and create unforgettable memories at BUTTERY WORLD, starting January 25th, 2025, on the 5th Floor of Siam Paragon. Don’t miss out on this extraordinary experience!


Planning a trip to Thailand or visiting Butterbear House? Don’t forget to apply for the ONESIAM Global Visitor Card, the only card you need for tourist promotions at Bangkok 6 premiere malls – Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, Siam Premium Outlets Bangkok, and ICS. Receive up to 80% discount over 200 participating brands and a complimentary ONESIAM Global Welcome Gift! Apply Now: https://app.onesiam.com/3zqaALa

Endless Fun for Kids: Where Adventure Meets Imagination

Step into a world of excitement presented by ONESIAM where every corner holds a new adventure, perfect for young explorers. 

DINOLAB BANGKOK 2025: Jurassic Domination
22 January – 16 April 2025 
📍 6th Floor, ICONSIAM 

Dive into the Jurassic era at DINOLAB BANGKOK 2025: Jurassic Domination, featuring the largest dinosaur models ever displayed. Embark on a thrilling journey through an immersive exhibition that spans over 2,000 square meters, experience the Dino Train Ride as you ride a model train through a destroyed laboratory and witness traces of dinosaur ferocity. Explore the Dinosaur Exhibition, which showcases the largest dinosaur models ever displayed, bringing these prehistoric giants to life. For a more interactive experience, hop on a Dinosaur Riding adventure and get up close with large, realistic, and friendly dinosaurs. Watch in awe as a Dinosaur Egg Hatches, and learn how to care for a baby dinosaur in this simulated experience. Lastly, step into the Fossil Digging Area, where you can use simulation tools to dig up dinosaur fossils and uncover ancient mysteries. Get ready for an unforgettable adventure! 


The Little Prince Universe – An Immersive Journey 
20 January  – 11 May 2025 
📍 Attraction Hall, 6th Floor, ICONSIAM  

Step into the magical world of The Little Prince—Thailand’s first-ever immersive exhibition that brings the timeless story of love, life, and friendship to life. Spanning over 2,000 square meters, this exhibition utilizes cutting-edge technology to celebrate Antoine de Saint-Exupéry’s beloved classic. With over 800 million copies sold worldwide, this exhibition is an inspiring adventure for all ages. Plus, don’t miss the Hello Bangkok corner, a special feature celebrating the Little Prince’s first-ever visit to Bangkok! 


LEGO Store – A World of Creativity 
📍 2nd Floor, Siam Paragon 

Discover the first LEGO Store in Thailand, offering an imaginative experience with exclusive sets, special collections, and exhibition zones designed just for Thailand. Whether you’re a dedicated collector or a casual builder, this flagship store is the ultimate destination for LEGO lovers of all ages. 


Nintendo Authorized Store by SYNNEX 
📍 3rd Floor, Siam Paragon 

The first and largest Nintendo Authorized Store in Southeast Asia is here! Explore a wide range of Nintendo products and rare items, check out the exclusive Thai-only elephant character statue, and enjoy hands-on gaming at five demo stations. Immerse yourself in the authentic Nintendo shopping experience designed for true fans—a new landmark for Nintendo lovers


Don’t forget to apply for the ONESIAM Global Visitor Card to enjoy up to 80%* discount at over 200 participating brands! Apply now: https://app.onesiam.com/3zqaALa

Siam Paragon Ultrasonic Water Festival 2024

Songkran Lobster Wonderland by Philip Colbert

Experience the art phenomena and summer vibe at Siam Paragon Ultrasonic Water Festival 2024 “Songkran Lobster Wonderland by Philip Colbert” from 9 – 16 April, at Siam Paragon only!

Siam Paragon collaborates with the world-renowned artist “Philip Colbert”, to create pop art masterpiece, “The Lobster: Lobster Wonderland”, the first time Philip has blended Thai culture into his artwork and exhibited it in Thailand!

Bursting with vibrant colors, charm, and Thai grandeur with the lobsters holding water guns to welcome Songkran, the lobsters riding elephant and cruising in tuk-tuk, inspired from Thai history and Thai culture. 10 meters tall giant lobsters donning squid suits. Attracting attention and joining with 10-meter-tall giant lobsters worn in squid suits, assuring that this year’s Songkran celebration will be unlike any other. Don’t miss! Exclusive collections available only at this event: T-shirts, short-sleeved shirts, elephant-patterned pants, and tumblers.

Check it out! Celebrate Songkran in 8 full days, from 9 – 16 April from 6:00 PM at Parc Paragon.

9 April 2024 : Start Songkran grand celebration presented by JOOX Music with Mario Maurer / Concert from Domundi Artists featuring with Tommy Sittichok, Keng Harit, Firstone Wannakorn / CD Guntee and Nara Thepnupa / Billkin Putthipong

10 – 16 April 2024 : Enjoy with over 100 artists from JOOX Music featuring Gemini and Fourth, Tattoo Colour, PROXIE, Paradox, Dancing Queen Christina Aguilar, the artists from CHUANG ASIA, Cocktail, Atlas, PiXXiE, PERSES, and more.

Songkran photo exhibition “OPPO l Amazing Thailand Portrait Gallery” by OPPO and Tourism Authority of Thailand at Fashion Gallery, 1st floor.

12 -16 April 2024

Bathe the monk and Thai aromatic workshop at Fashion Hall, 1st floor.

Dance along with Thai folk songs from the 21st century, THE HYMMAPAN ELECTRON, PARADISE BANGKOK, RATTANAKOSIN BREAKIN CREW, ASIAN SONIC FORCE at SCBX NEXT STAGE, 4th floor.

Dress and present Thai clothes to Create content and win the prizes from TikTok.

Celebrate this Songkran with special gifts for Tourist Card holders.*

• Get free a Naraya Foldable Shopping Bag when spending at 6,000 Baht.
• Get free a Siam Gift Card 1,000 Baht when spending at 60,000 Baht.
• Get free a ete Thai Flavor Ice Cream when spending at 1,500 Baht/Day. (Only Available During 13 – 16 April 2024)

*Terms & Conditions:

• This campaign is exclusively for international customers who spend 6,000 THB and 60,000 THB or above at Siam Paragon from 1 – 30 April 2024 only.
• This campaign is exclusively for international customers. International passports are required to be present upon redemption.
• Eligible customers are required to apply for Tourist Card and present receipts from shops in Siam Paragon.
• Naraya Foldable Shopping Bag (valued 150 Baht) is limited to 350 privileges and cannot be exchanged or refunded for cash.
• Siam Gift Card 1,000 Baht (requires minimum spending on next purchase 2,000 THB) is limited to 400 privileges (1 privilege/person/campaign). The expiry date of the Siam Gift Card is 30 June 2024.
• ete Thai Flavor Ice Cream is Limited to 250 privileges for the first 250 customers who spend 1,500 Baht/day during 13 – 16 April 24 only. Limit 1 privilege/person/campaign.
• Receipts from Siam Paragon must be redeemed at the Tourist Service Center, G floor, Siam Paragon (except receipts from Paragon Department Store, Gourmet Market, and Gourmet Food Hall) only.
• Receipts cannot be reused and cannot combine receipts from Siam Center, Siam Discovery, and ICONSIAM.
• Receipts must be issued on the same date as the redemption date.
• Cannot be used in conjunction with other promotions from Siam Center, Siam Discovery, and ICONSIAM.
• Purchase made with Siam Gift Cards are not eligible for this promotion.
• Siam Gift Card cannot be exchanged or refunded for cash or extend the expiry date.
• The company reserves the right to change or adjust the promotion without prior notice