The Celebration: Right to Love at Siam Center

Siam Center celebrates its 50th anniversary by bringing the world-famous Teletubbies to set off rainbow fireworks for Pride Month celebrations worldwide! Making a landmark as a Pride Festival Destination, the grand event “Siam Center The Celebration: Right To Love” throughout June.

Siam Center, in collaboration with Bangkok Pride, the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration, the United Nations Development Programme (UNDP) in Thailand, and many other partners, supports all diversity, equality, and inclusion. This reinforces DiverCity Building as a community hub that values people of all diversities. Celebrate Pride Month 2024 with the grand event “Siam Center The Celebration: Right To Love” and the success of advocating for equal marriage laws with hashtag #ประเทศไทยมีข่าวดี (GoodNewsFromThailand).

Get ready to create vibrant colors and lead the rainbow parade to Road To World Pride 2030 with the Bangkok Pride Festival 2024 

On 1 June, starting from 15:00 at Siam Paragon, Siam Center, and Siam Discovery

And enjoy an exciting 3-day concert lineup:

▪︎ 1 June 2024

16:00-17:00 – Get into the PRIDE VIBES atmosphere with upbeat music from DJs by Universal Music Thailand.

17:00-18:00 – Scream your heart out with Jinwook, Phu, Heart, and Jungt from BUS because of you i shine.

18:00-20:00 – Have a blast with powerhouse vocalists from The Voice LGBTQ+, led by Pure, Tangmo, Putter, Ta, and Krit.

▪︎ 2 June 2567 

16:00-17:00 – DJs by Universal Music Thailand

17:00-18:00 – Join a discussion supporting diversity and equality by UNDP

18:00-19:00 – Get ready to scream as new rising artists WIZZLE, NEVONE, and DNA perform with full-loaded energy.

19:00-20:00 – Prepare for surprises as the 10-member group DICE joins the Party!

▪︎ 3 June 2567 

15:00-16:00 – DJs by Universal Music Thailand

16:00-18:00 – Enjoy performances by Market Feel, Eyerice, and White Lie to enhance the Pride Vibes.

18:00-19:00 – Continue the fun with the fresh energy of Yes Indeed.

19:00-20:00 – Conclude the Pride festival with the adorable Keng and Namping from DOMUNDI.

Meet Friends of Pride! For the first time in Thailand!! Highlighting a world-class event, Siam Center x Teletubbies. Join us with special guest World Iconic as the full team of brand ambassadors: Tinky Winky, Dipsy, Laa Laa, and Po will help celebrate World Pride with the campaign “Siam Center x Teletubbies Big Hugs Big Love!” Experience the surprise-filled Teletubbies Experience Space featuring TubbyLand, the happy home of the Teletubbies, and an exclusive collection just for Siam Center visitors. Additionally, there will be special collections from renowned brands like Component Club, ICONIC, Leisure Projects, and Picht, adding more fun and color to the celebration.

Don’t miss out! Check-in at the Teletubbies zone where TubbyLand decorates the entire Siam Center for you to enjoy. Plus, special Teletubbies Free Hug activities will let you meet and greet the Teletubbies up close every Saturday and Sunday, only at Siam Center!

Be Inspired by designs from Thai artist “Bow-Puntita Meeboonsabai,” a rising star in the art world known for her imaginative fantasy paintings. This time, she uses images of animals to represent people in society, reflecting diversity in beliefs, ethnicity, appearance, expression, and unique identities that we choose for ourselves, all coexisting peacefully.

Complete your Pride look to the fullest with Color Your Pride. Simply show a receipt from any purchase within Siam Center with no minimum amount to participate in the activity.

From 1-3 June, from 11:00-19:00, at IDEA AVENUE 4, G Floor.

Enjoy more Pride Happening throughout the month!

▪︎ Siam Center x Wacoal x Teletubbies Café: Introducing the first Teletubbies Café in Asia! Shop the limited edition collection featuring jumpers, t-shirts, pajamas, tote bags, hats, and water bottles. Indulge in Instagrammable drinks and snacks created especially for this event.

1 June 2024 – 31 July 2024 at IDEA AVENUE 2, G Floor

▪︎ Absolute Siam x Component Club presents Teletubbies Pop Up Store: Launching the Pride “Fearless of Freedom” collection. This cute collection encourages everyone to break free from traditional fashion norms and choose what they love.

29 May 2024 – 30 June 2024 at INFORMATION COUNTER, G Floor

▪︎ Siam Center x POP MART: Celebrate Pride Month with a new, unique Pride theme. Discover exclusive Pride-theme art toys and join the #ForYourPride campaign.

29 May 2024 – 30 June 2024 at ATRIUM 1, G Floor

▪︎ Siam Center | TikTok: The space to unleash ideas for creators with the #ForYourPride campaign on TikTok. A rainbow runway is set up for everyone to create fabulous content.

29 May 2024 – 30 June 2024 at IDEA AVENUE 3, G Floor

▪︎ Siam Center x Epson: Spend 1,000 THB or more at participating stores at Siam Center and get the chance to purchase a special edition Tote Bag or D.I.Y. T-shirt “The Celebration: Right to Love” designed by artist “Bow-Puntita Meeboonsabai” for just 299 THB. Or you can donate 350 THB, to get the special price, net proceeds after expenses will be donated to the Phramongkutklao Hospital Foundation under the Royal Patronage of Her Royal Highness Princess Maha Chakri Sirindhorn. 

1 June 2024 – 30 June 2024 at  IDEA AVENUE 4, G Floor

▪︎ Siam Center x Universal Music Thailand presents the “Right To Love” Playlist: Celebrate Pride Month 2024 and Siam Center’s 50th anniversary with an upbeat Pride playlist on Spotify featuring top-ranking and popular tracks.

▪︎ Level up your Pride with more activities such as the Pride Market for delightful shopping experiences with Y Moment boys. Get inspired with Siam Center x Spectrum’s Mini-Exhibition and Mini Documentary showcasing diverse family models on the 1st floor of Siam Center. Join forces with top brands like Adidas Originals, Black Sugar, COMPONENT CLUB, CONVERSE, GREYHOUND, JD Sports, ME MORE, NEW ERA, POMELO, PUFF LAND, SEEK’ N KEEP CLUB, VILLAINS SF, and more.

All Pride members, let’s spread the rainbow power worldwide! Here, the Ideaopolis throughout June at Siam Center.

Celebrate this Pride Month with many exclusive gifts for Tourist Card holders.

  • Get Free! Boxing Gloves Keychain (valued 150 THB) when spending 5,000 Baht (Limited to 300 privileges/campaign, 1 privilege/person)
  • Get Free! Siam Gift Card 500 Baht for the next purchase with minimum spend of 1,000 Baht, when spending 20,000 Baht (Limited to 250 privileges/campaign, 1 privilege/person)

Special gift during Pride month (available from 30 May 2024 – 8 June 2024)

  • Get Free! Colorful PRIDE Eye-Glasses when spending 1,500 Baht/Day. Exclusive! for participating airlines customers can receive the prize when spending 1,000 Baht/Day

(Limited to 300 privileges/campaign, 1 privilege/person/campaign)

Information Counter:

SIAM DISCOVERY: Information Counter, G Floor
SIAM CENTER: Information Counter, G Floor

Extra offers for Mastercard Holders:

  • Get free Siam Gift Card 250 THB when spending 5,000 THB with Mastercard card and show your passport 
  • Get free Siam Gift Card 1,000 Baht when spending 15,000 THB with a Mastercard card and show your passport 

(2 redemptions/card/day & Mastercard Card must be issued overseas only, terms and conditions applied) (Receipts cannot be reused) Valid from 22 March 2024 – 31 December 2024

Special offers for Visa Cardholders:

  • Get free Siam Gift Card 200 Baht when spending 4,000 THB with Visa and show your passport
    (1 redemption/card/day) (Visa card must be issued overseas only, terms and conditions applied) (Receipts cannot be reused) Valid from 1 January 2024 – 31 December 2024

Special offer when collecting Red Packets on Alipay application, valid from 1 January 2024 – 31 December 2024 *(Terms and conditions applied)

Apply for Tourist Card and enjoy up to 30% discount plus up to 6% VAT Refund. For more, click:

Terms & Conditions:

• Siam Gift Card is exclusively for international customers who spend 20,000 THB or above at Siam Center and Siam Discovery from 10 May 2024 – 30 June 2024 only.
• This campaign is exclusively for international customers. International passports are required to be present upon redemption.
• Eligible customers are required to apply for a Tourist Card and present receipts from shops in Siam Discovery and Siam Center.
• Boxing Gloves Keychain (valued 150 Baht) are limited to 250 privileges and cannot be exchanged or refunded for cash.
• Siam Gift Card 500 Baht (requires minimum spending on next purchase 1,000 THB) is limited to 250 privileges (1 privilege/person/campaign). The expiry date of the Siam Gift Card is 31 August 2024.
• Colorful Pride Eye-Glasses is Limited to 300 privileges for the first 300 customers who spend 1,500 Baht/day during 30 May 2024 – 8 June 2024 only. Limit 1 privilege/person/campaign. Exclusive for participating airlines customers can receive the prize when spending 1,000 Baht/Day.

• Participating airlines including:

  • Air Asia
  • Air Canada
  • Air Charter Service
  • Bangkok Airways
  • Cathay Pacific
  • China Eastern Airlines
  • China Southern Airlines
  • Japan Airlines
  • Qantas
  • Starlux
  • Thai Airways
  • Vietjet Air

• Receipts from Siam Discovery and Siam Center must be redeemed at the Information Counter, G floor, Siam Discovery and Siam Center only.
• Receipts cannot be reused and cannot combine receipts from Siam Paragon and ICONSIAM.
• Receipts must be issued on the same date as the redemption date.
• Cannot be used in conjunction with other promotions from Siam Paragon and ICONSIAM.
• Purchases made with Siam Gift Cards are not eligible for this promotion.
• Siam Gift Card cannot be exchanged or refunded for cash or extend the expiry date.
• The company reserves the right to change or adjust the promotion without prior notice