It’s time to wave the flag of diversity and equality!

Siam Piwat Group celebrates Pride Month, marking its place as a Pride Festival Destination, with aims for hosting World Pride 2030.

Siam Piwat Group, the management of Siam Paragon, Siam Center, and Siam Discovery along with various government and private sector partners, announced the campaign “The Celebration: Right to Love”. The event was participated by Paetongtarn Shinawatra, leader of the Pheu Thai Party, in collaboration with Bangkok Pride, Tourism Authority of Thailand, Bangkok Metropolitan Administration, UNDP Thailand, Drag Bangkok, Wild Brain CPLG, Miss Grand International Public Company Limited, Tiffany’s Show Pattaya Co., Ltd., TikTok Thailand, Thai Wacoal Public Company Limited, Thai Association of Boys Love Content, Dhipaya Insurance Public Company Limited, Nestle (Thailand), Yanhee Hospital, Pop Mart, The Voice LGBTQ+, and White Party Bangkok. This celebration honors Thailand as the first Southeast Asian country to enact marriage equality laws, with grand events throughout Pride Month.

Main Activities: The Bangkok Pride Parade, a celebration uniting the LGBTQ+ community from Thailand and abroad, on June 1st, 2024, with continuous events throughout June 2024.

Siam Paragon:

  • Drag Bangkok Festival 2024, first time in Thailand! Featuring drag artists from around the world from May 31st, 2024 – June 3rd, 2024, at Parc Paragon, M Floor.
  • May 31st: Pride Stage opening at Parc Paragon, participated by Prime Minister Srettha Thavisin, featuring the contest of Miss Trans Thailand, and a special show by Christina Aguilar, and many other activities.
  • June 1st: Dance the night away with a concert by Thailand’s top artists.
  • June 2nd: Drag Arena International contest.
  • June 3rd: Fashion show by renowned drag artists from around the world.
  • Bangkok Pride Forum 2024, offering knowledge on various topics in over 20 sessions, including Economic Forum, Wellness & Medical Forum, Education Forum, and Human Rights Forum, from May 31st, 2024 – June 3rd, 2024, at SCBX NEXT TECH, 4th Floor.

Join this world-class event celebrating Pride Month from May 31st, 2024 – June 3rd, 2024, at Parc Paragon, M Floor, Siam Paragon.

Celebrate this Pride Month with many exclusive gifts for Tourist Card holders.

  • Get Free! Thotsakan and Hanuman Bag Charm (valued 129 THB) when spending 6,000 Baht (Limited to 400 privileges/campaign, 1 privilege/person)
  • Get Free! Siam Gift Card 1,000 Baht for the next purchase with minimum spend of 2,000 Baht, when spending 60,000 Baht (Limited to 500 privileges/campaign, 1 privilege/person)

Special gift during Pride month (available from 30 May 2024 – 8 June 2024)

  • Get Free! Colorful PRIDE Eye-Glasses when spending 1,500 Baht/Day. Exclusive! for participating airlines customers can receive the prize when spending 1,000 Baht/Day

(Limited to 300 privileges/campaign, 1 privilege/person/campaign)

Information Counter:

SIAM PARAGON: Tourist Service Center, G Floor, (Star Dome), near Bangkok Bank Tel. 02-610 8216

Extra offers for Mastercard Holders:

  • Get free Siam Gift Card 250 THB when spending 5,000 THB with Mastercard card and show your passport 
  • Get free Siam Gift Card 1,000 Baht when spending 15,000 THB with a Mastercard card and show your passport 

(2 redemptions/card/day & Mastercard Card must be issued overseas only, terms and conditions applied) (Receipts cannot be reused) Valid from 22 March 2024 – 31 December 2024

Special offers for Visa Cardholders:

  • Get free Siam Gift Card 200 Baht when spending 4,000 THB with Visa and show your passport
    (1 redemption/card/day) (Visa card must be issued overseas only, terms and conditions applied) (Receipts cannot be reused) Valid from 1 January 2024 – 31 December 2024

Special offer when collecting Red Packets on Alipay application, valid from 1 January 2024 – 31 December 2024 *(Terms and conditions applied)

Apply for Tourist Card and enjoy up to 30% discount plus up to 6% VAT Refund. For more, click: https://app.onesiam.com/4bp2lxe

Terms & Conditions:

• Siam Gift Card is exclusively for international customers who spend 60,000 THB or above at Siam Paragon from 10 May 2024 – 30 June 2024 only.
• This campaign is exclusively for international customers. International passports are required to be present upon redemption.
• Eligible customers are required to apply for a Tourist Card and present receipts from shops in Siam Paragon.
• Thotsakan and Hanuman Bag Charm (valued 129 Baht) are limited to 400 privileges and cannot be exchanged or refunded for cash.
• Siam Gift Card 1,000 Baht (requires minimum spending on next purchase 2,000 THB) is limited to 500 privileges (1 privilege/person/campaign). The expiry date of the Siam Gift Card is 31 August 2024.
• Colorful Pride Eye-Glasses is Limited to 300 privileges for the first 300 customers who spend 1,500 Baht/day during 30 May 2024 – 8 June 2024 only. Limit 1 privilege/person/campaign. Exclusive for participating airlines customers can receive the prize when spending 1,000 Baht/Day.

• Participating airlines including:

  • AirAsia
  • Air Canada
  • Air Charter Service
  • Bangkok Airways
  • Cathay Pacific
  • China Eastern Airlines
  • China Southern Airlines
  • Japan Airlines
  • Qantas
  • Starlux
  • Thai Airways
  • Vietjet Air

• Receipts from Siam Paragon must be redeemed at the Tourist Service Center, G floor, Siam Paragon (except receipts from Paragon Department Store, Gourmet Market, and Gourmet Food Hall) only.
• Receipts cannot be reused and cannot combine receipts from Siam Center, Siam Discovery, and ICONSIAM.
• Receipts must be issued on the same date as the redemption date.
• Cannot be used in conjunction with other promotions from Siam Center, Siam Discovery, and ICONSIAM.
• Purchases made with Siam Gift Cards are not eligible for this promotion.
• Siam Gift Card cannot be exchanged or refunded for cash or extend the expiry date.
• The company reserves the right to change or adjust the promotion without prior notice