Discover the latest technology, world-renowned brands and smart experiences at Siam Paragon.
Whether you’re upgrading your smartphone, searching for professional photography gear, exploring premium audio or simply looking for the latest lifestyle gadgets, Siam Paragon brings together some of the world’s leading technology brands under one roof.
From flagship Apple products and cutting-edge cameras to immersive sound systems, innovative drones and AI-powered services, every stop offers a chance to experience the future of technology firsthand. Whether you’re a passionate creator, an audiophile, a frequent traveler, or simply love discovering the newest innovations, this is where your tech journey begins.
HUAWEI Experience Store
Siam Paragon — 3F
Technology enthusiasts can also explore the future of connected living at HUAWEI Experience Store, the first HUAWEI flagship store in Thailand. Experience a complete smart ecosystem hands-on, from smartphones and wearables to health, fitness, productivity, and smart lifestyle innovations.
iStudio
Siam Paragon — 2F
Discover the complete Apple ecosystem, from the latest iPhone, iPad, Mac, Apple Watch and AirPods to a wide range of accessories. Whether you’re upgrading your devices or trying Apple’s newest innovations for the first time, iStudio offers an immersive retail experience with expert guidance to help you find the perfect fit.
Sony
Siam Paragon — 2F
From award-winning mirrorless cameras and interchangeable lenses to premium noise-cancelling headphones and portable audio devices, Sony combines cutting-edge technology with exceptional performance. It’s the perfect destination for photographers, content creators, music lovers and travelers looking for high-quality gear.
DJI | Hasselblad
Siam Paragon — 3F
Take your creativity to new heights with DJI’s industry-leading drones, camera stabilizers and imaging technology. Alongside Hasselblad’s iconic medium-format cameras renowned for their exceptional image quality, trusted by NASA to document space missions, including the historic Apollo 11 Moon landing and many of the world’s most iconic space photographs were captured through a Hasselblad lens. This store is a must-visit for creators seeking professional-grade photography and videography equipment.
Leica
Siam Paragon — 2F
Experience one of the world’s most iconic camera brands, celebrated for German craftsmanship and legendary image quality and timeless design. Its iconic red-dot cameras have been the choice of renowned photographers for generations.
Whether you’re an experienced photographer or a collector, Leica offers precision-engineered cameras, lenses and accessories that have inspired generations of visual storytellers.
Leica continues to push innovation through collaborations with leading brands such as Xiaomi, bringing its celebrated optical expertise and signature imaging experience to the world of smartphone photography.
Soundcity by Mahajak
Siam Paragon — 2F
Explore a world of premium audio featuring the latest products from JBL and Harman Kardon, alongside professional DJ equipment trusted by music enthusiasts and performers. Whether you’re building your home entertainment system or searching for portable speakers and headphones, you’ll find innovative sound solutions for every lifestyle.
Bose by Asavasopon
Siam Paragon — 2F
Experience Bose’s signature audio performance through its range of premium headphones, wireless earbuds, portable speakers, and home entertainment systems. Designed for immersive listening, Bose products deliver exceptional sound whether you’re travelling, working, or relaxing at home.
Experience Bose’s signature sound through premium headphones, wireless earbuds, portable speakers, and home entertainment systems. Visitors can also explore dedicated listening areas to compare products and experience Bose’s immersive stereo and home audio performance before making a choice—perfect for finding the sound that best suits your lifestyle.
Loft
Siam Paragon — 4F
More than a lifestyle store from Japan, Loft offers much more than stationery. Discover a curated collection of travel gadgets, compact cameras, instant cameras, creative accessories and exclusive Japanese character merchandise, including Hello Kitty and other beloved Sanrio collectibles. It’s the perfect stop for unique souvenirs and thoughtful gifts that blend design, functionality and fun.
THE GADGET
Siam Paragon — 4F
Find the latest tech accessories, wearable devices, wireless earbuds, and innovative gadgets that make everyday life smarter and more convenient. Whether you’re looking for compact travel tech or the newest lifestyle innovations, THE GADGET offers a carefully selected range of products for every tech enthusiast.
AI Customer Service Kiosk
Enhance your visit with Siam Paragon’s AI-powered kiosk, designed to make exploring the mall easier than ever. Get instant assistance, discover stores and dining recommendations, navigate the mall effortlessly, and access useful visitor information, all through an intelligent, interactive experience, offering support in 7 languages –Thai, English, Chinese, Korean, Japanese, Russian, and Arabic
Experience Technology Like Never Before
From globally renowned technology brands and professional imaging equipment to immersive audio experiences, lifestyle gadgets, and AI-powered convenience, Siam Paragon is where innovation comes to life. Discover Bangkok’s premier destination for technology and explore what’s next—all in one extraordinary place.
Bangkok Starts with This Card
Don’t forget to apply for the ONESIAM Global Visitor Card to enjoy exclusive privileges and make the most of your journey with extra discounts at participating brands.
Travel Smart. Get the Card. Apply now: https://app.onesiam.com/3zqaALa
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