Only at Siam Paragon, Bangkok

H&M Siam Paragon Opening Brand-New Shop Room with more special, more trendy, and more fun experience!



Fulfill your shopping and entertainment experience with following activities:

• Transform yourself as 3D character with the superior innovation of “3D Avatar Creator” and “Smart Mirror” your innovative helper for virtual Try-On experience.


• “Self Checkout” End-to-end payment and checkout by yourself. Enjoy shopping and self-payment just the way you are.


• “H&M Podcast Studio” Space for all kinds of content creators, where inspiration and creativity are unleashed with NO COST. Please contact our staff at Siam Paragon Branch.



• “H&M Take Care Service” We handle your items with special care. Enjoy “Customize Printing T-Shirt” service where you could customize any designs on T-shirts.




Special!! Meet different privileges for foreign customers, including
• GET FREE a Siam Gift Card worth 15,000THB, when spending 50,000THB*
• GET FREE a Siam Gift Card worth 1,000THB, when spending 15,000THB via MasterCard** 
• For many more privileges, click: https://bit.ly/2qX8D5O

Available at H&M, M Floor, Siam Paragon.
*/** T&C Applied by the Company. For details, please contact Tourist Counter or our website.

Fashion Destination

Siam Center, a gathering place for fashionistas and a hub for updating trends before anyone else. It offers a variety of leading brands from around the world, including streetwear, fashion, sportswear, Korean fashion, and international fashion, catering to every lifestyle.

Pinpointed for your shopping pleasure, hot summer items have been carefully selected until they’re heart-wrenchingly gorgeous, with special promotions exclusively for Siam Center’s customers!

Adidas Originals, G Floor, Siam Center 

A collection of sneakers, fashion leading items that reflect the identity of street style fans. It offers a complete range of shoes, sneakers, clothing, accessories, and limited edition collections. Don’t miss out on updating your global trend here!

ADLV, M Floor, Siam Center

A super hot Korean import brand that has landed in the heart of Siam Center with easy-to-wear fashion pieces suitable for everyday life, such as t-shirts and hoodies with simple but detailed graphics. ADLV has become a wardrobe staple for many people.

Dickies, M Floor, Siam Center

The first flagship store of Dickies in the heart of the city is located at Siam Center! This legendary brand, which has been around for more than 100 years, is beloved by the streetwear community for its timeless designs that continue to be updated with modern trends and an industrial fragrance. In addition to fashion, it also has a function for every era, making it a must-have item for many people. At the Siam Center branch, it is the first stop for various special collections to be launched here first, and for those who want to keep up with the latest trends.

Nike Bangkok, G Floor, Siam Center

The largest flagship store of Nike in Bangkok comes with a special service called “Nike by You”, allowing you to add your own personal touch to your Nike items. You can be creative with the special collections from famous artists, making sure you are always expressing your true self.

Converse, M Floor, Siam Center

Converse is one of the top must-have items for fashion enthusiasts. Not only are they comfortable sneakers for everyday wear, but they can also be mixed and matched with various styles, along with many other fashion items such as clothes, bags, and accessories. It is a well-known brand that is loved by many people.

Boy London, M Floor, Siam Center

This streetwear brand features a recognizable bird symbol and offers premium quality fashion items with unique patterns, details, and fabrics. It is definitely worth it for fashion lovers who have a punk-rock spirit.

Mardi Mercredi, M Floor, Siam Center

For those who are into Korean fashion, Mardi Mercredi is the hottest brand right now. It is easy to spot various idols wearing their Flowermardi collection, which features colorful flower patterns on easy-to-wear fashion pieces such as T-shirts and hoodies. They have been a best-selling brand for a long time. Today, there’s no need to pre-order and make things complicated. You can now visit the “Mardi Mercredi First Drop Pop-Up Store” on level M at Siam Center.

PUMA Flagship Store, G floor, Siam Center.

PUMA comes with a premium yet sporty style to have more fun with mixing and matching in everyday life, but still keeping its performance feature. Ready to cater to every need.

VANS New Concept Flagship Store, G floor, Siam Center.

A brand that has captured the hearts of streetwear enthusiasts around the world for a long time, now with the largest flagship store and the first to showcase its new collection. The highlight of this VANS new concept store is the customization area, where you can D.I.Y VANS shoes, clothes, and bags to make them uniquely yours, only one piece in the world.

XLarge Flagship Store, M floor, Siam Center.

The coolest streetwear brand of the 90s, a true pioneer who has disrupted the world of streetwear fashion for more than 30 years. Today, it is available for easy shopping in the city center, whether it’s the original collection, collaborations, or the latest collections. At Siam Center, you can find everything from #FR2, New Era, TUPAC, Delicious Vinyl, and special collections, including collaborations with the classic movie Space Jam. Because Siam Center is the first and only flagship store in the South East Asia region, it’s the destination for fashion lovers from all over the world.

Only at Siam Center 

Zippo, an American iconic lighter with over 90 years of trust, is revealing Thailand’s first and only “Zippo New Flagship Store”, at Siam Center (Fl. 1) 

Zippo’s New Flagship Store is Thailand’s first Flagship Store licensed by Zippo USA. The store is designed as Garage Loft, by the idea of Khun Tan Rangsan Chanworawit, or Zippo King, a Thai Zippo collector with over 30 years of collector experience, who has now been recognized by Zippo USA as an authorized reseller.

The flagship store has gathered over 2,000 Zippo collections and 4,000 items from around the world. Here is the largest flagship store, with a number of collections and Zippo art pieces in Thailand!! 

The highlight of ZIPPO at Siam Center! 

The Highlight of Zippo is to use Flint to work the lighter, different from other lighters that use gas. It’s so safe that international airline passengers are allowed to carry one Zippo lighter onboard. Zippo is not only an ordinary lighter but also becomes an art piece collection. There are various special edition designs and collaborations from around the world. Prices range from hundreds to ten thousand. For example, 500 Thai special designs such as Garuda, amulets, or auspicious designs once sold out within 5 minutes. Then now there are other editions released for collectors. 

Inspired collection from all around the World 

• Golden Daily Coming Rich with Abacus Collection–the handicraft limited edition from China delicately crafted and glow-in-the-dark. 

• Revolver Roullete—designed as a real Russian Roullete firearm. From the front, it looks like a real firearm, with a stencil design on the sides. There is another firearm model as complementary. This is worth collecting. 

• Don’t miss the special 90th Anniversary Sterling Silver Collectible in celebrating the 90th anniversary of Zippo. There are only 900 pieces worldwide

If you have been missing Thai designer brands, you must visit Siam Center. The hub for trendy ideas where we gather all happening on Thai fashion runways and none of the stylish collections are missed.

Don’t miss it! Apply for Tourist Card and enjoy shopping with 5-30% discount and up to 6% VAT refund, Click now : https://bit.ly/3CL13fq

Today we’d love to introduce Thailand’s 5 top Thai designer brands and their stylish collections you shouldn’t miss out. Let’s start with…

1. Baking Soda, Fl.1, Siam Center
Effervescent legendary brand in the fashion industry, renowned for its simple-but-chic style, has always inspired youngblood designers. With chic, elegant, sophisticated, and fun message leveraging through rose and skull patterns. Why not check your mom’s wardrobe? We bet, at least one of Soda items must be found. Soda’s Staying Alive, Soda 90’s trendy collection that people had been queuing for, is now re-mastered for new collaboration projects. If you are looking for timeless fashion pieces with the finest cutting, Baking Soda is a legendary brand that you shouldn’t miss. Let’s check it out.

2. Kloset, Fl.1, Siam Center
We are the giant wardrobe full of stunning creativity and imagination. Kloset, Siam Center girls’ most selected brand, has never stop marking terrific phenomenon with our signature print patterns, playful embroidery, as well as unique vintage vibes. As time goes by, KLOSET has been outstanding in the market with exceptional storytelling style. We always bring nothing less than trendy and excellent quality products to our customers, Kloset girls!!

3. Taktai, Fl.1, Siam Center   
A top eco-fashion brand that delicately combines traditional Thai local wisdom with fashion. The arrangement of bamboo textile and fashion started from a passion to empower local wisdom and financially enable the community through Taktai’s creativity and innovation. We produce lightweight anti-bacterial bamboo textiles with highly flexible fabric. Soft-touch and well-ventilated textile are very suitable for Thailand’s tropical weather. The house’s simple, classy, and cozy design is easily fit for all lifestyles and occasions. Don’t miss the classic and timeless collections!

4. Pattric Boyle at INSTORE 1, Siam Center
Pattric Boyle dedicates the brand as traditional funky and straightforward with smart, grooming, stylish edge. Frequently presented on screens, Pattric Boyle, a Thai designer brand gains the top-ranked in fashion lovers from around the world, including Japan, PRC, Hong Kong, Singapore, and the Middle East. Pattric Boyle’s fashion piece is much more prominent as Korean artists wear this brand on their album cover! Don’t miss it if you are fashionistas who love baroque gold embroidery, mysterious, and beyond expectation storytelling. Pattric Boyle’s latest collections are now available at Pattric Boyle, INSTORE 1, Siam Center

5. Rotsaniyom at INSTORE 1, Siam Center
Meet brand-new interpretations on laces. Rotsaniyom has transformed traditional laces into elegant look books with no traces of “auntie” feelings. Each of Rotsaniyom collections is delicately visualized from dreams and inspirations. We have started from a very small store, then strongly expanded as one of Thailand’s top brands. Our house is famous for the perfect combination of white laces and jeans, as well as one-of-a-kind upcycling. Meet Rosaniyom’s elegant yet sustainable items, including eco-friendly bags, clothes, and other accessories at INSTORE, Fl. 1, Siam Center.

Check out other Top Thai Designer Brands and keep pace with the world-class runway.
Enjoy shopping for more items on Fl. 1, Siam Center.

Only at Siam Paragon

Siam Paragon welcomes international shoppers with new look, new glam, shop-dine-experience destination that just got even better  

• Enjoy the privilege from Tourist Card with 5-30% discount + 5% discount off at Paragon Department Store + Up to 6% VAT Refund. Plus, Register now >> https://bit.ly/3CL13fq 

Be amazed with newly renovated Chanel and Cartier with larger store space and more displaying items. See Chanel’s latest “ETERNAL N°5” jewelry along with iconic watches collection e.g. PREMIÈRE, CODE COCO, J12 and fine jewelry collection e.g. COCO CRUSH, COMÈTE, CAMÉLIA

• Enjoy newly added H&M HOME with Scandinavian touch and café area by D’ARK. Relax and take a sip of specialty coffee along with sandwiches and bakeries while browsing for your home décor. 

• Bring a piece of Thailand home with NaRaYa’s Silk flagship store, an extension of NaRaYa store, showcasing the best of Thai silk in luxury affordable souvenirs ranges from clothing, bags, scarves, pillow cases, and jewelries.

• Explore SEA LIFE Bangkok’s new zone “Rock Pool Explorer”. Discover Tropical Sandy Beaches and coastal creatures in real-life touchable experience and AR augmented reality that surely will entertain your whole family

• Fulfill your appetite with 5 new world-renowned restaurants. Maple Tree House BKK, traditional Korean BBQ straight from Korea. Burger & Lobster, premium restaurant from UK. JUMBO Seafood, taste famous Chilli Crab and other seafood dishes from Singapore. CDGRE, lifestyle café with eat-drink-wear concept from Michelin Star Chef. Lastly, taste A5-grade beef from Chinga province and X-Wagyu (Japanese F1 Beef), available only at Nabezo Premium Suki from Japan 

Maple Tree House Bangkok 

Burger & Lobster 

JUMBO Seafood 

CDGRE

Nabezo Premium Suki

• Enjoy the privilege from Tourist Card with 5-30% discount + 5% discount off at Paragon Department Store + Up to 6% VAT Refund. Plus, exclusive offers from Rajadamnern Stadium, world’s first Muay Thai Stadium and Praram 9 Hospital. Register now >> https://bit.ly/3CL13fq 

• Get Free 1,000 THB SIAM GIFT CARD* from 12 Jan ‘23 – 28 Feb ’23 and many other privileges from partners e.g. Mastercard, Visa, and JCB.  

Terms & Conditions: 

* Get Free 1,000 THB SIAM GIFT CARD when spend 20,000 THB *VIZ members spend only 15,000 THB (for next purchase 2,000 THB, limit 400 privileges/campaign).   
– Please check for more terms and condition at: http://bit.ly/2qX8D5O

Siam Discovery – Hidden Gems in Downtown Bangkok that You Should Not Miss Out.

Before look at the list, Apply Tourist Card and Get the discounts and privileges from us!
• Get 5-30% discount at participating shops and restaurant + up to 6% VAT refund
• Free Wi-Fi and other exclusive service!
• Click:  https://bit.ly/3CL13fq

Let’s start!
• Enjoy nice sip at Brave
  Chillax with your signature coffee and enjoy sky train view. Our coffee beans are delicately selected and delivered from the roaster.

• Meet celebrities from around the world at Madame Tussauds
  Capture your memories with wax figures of dream superstars and celebrities from all industries and around the world.

• Shop trendy items at ODS, hub of award-winning art design
  Meet trendy art design by award-winning Thai artists.

• Shop unique handmade products at ICONCRAFT
  Each of art piece is made with delicacy. This is the support for artist and local communities.

ABSOLUTE SIAM STORE is a multi-brand store that will rock your inner self and fulfill the soul of Siamese fashion. Thai-designer brands are presented here, ranging from the legendary ones to several vigorous new generations that harmoniously integrate. Specifically, there’re unexpected collaborations between leading brands in the past and the present. It is truly unbelievable. This has become exclusive work which is full of street fashion, rebelliousness, and Thai-modern style. You will have so much fun and never feel left out. Unique Thai fashion items are well selected. Prices start from reasonable hundreds to thousands. You can limitlessly mix and match a variety of styles here, 1st Floor, Siam Center.


Special for tourists! Get 5-30% Discount when applying Tourist Card: https://bit.ly/3CL13fq



Recommended Items:
Collaboration products with a Thai classical cough-drop brand “Takabb” transforms the pattern on the pill package to become those of pillows, shirts, and many more.



Cute shoes like KUUDOO bring the cheerful summer scent to the wearers. Hats and other stuff that present unique Thainess with the patterns of tuk-tuk, Thai boxing, or even the official name of Bangkok (Krung Thep Ma Ha Na Korn). The designs are so cool and perfect, and people will know where you get all this stuff. It will greatly represent your identity in an intriguing way. 

Special for tourists! Get 5-30% Discount, plus 5% Top Up Discount at the department store, plus up to 6% Vat Refund for any tourists presenting Tourist Card.
To apply for Tourist Card, Click: https://bit.ly/3CL13fq

Siam Premium Outlets Bangkok under the management of Siam Piwat Simon Co., Ltd. won the Outlet Centre – New Build award from the 16th Global RLI Award 2021, held at The Londoner, England, last September 2021. This emphasizes our leadership in premium outlets that bring in a new aspect of extraordinary shopping experience.

Siam Premium Outlets Bangkok is a joint venture between two worldwide retail leaders which are Siam Piwat Group, the owner and operator of Thailand’s prominent global destination, and Simon Property Group, the world’s largest real estate investment trust for retailing. This truly is the first introduction to a premium outlet experience in Thailand. Over 300 global brands are all here, ranging from the world-class luxury brands, the most popular leading international brands, to the well-known Thai brands, offering fashion, lifestyle, sports, leatherware, and many more. Also, facilities, entertainment, and various famous restaurants are provided under cozy vibes and harmoniously nature-integrated designs. All will uplift your shopping experience to be more extraordinary than ever. With the outstanding concept and the creative modern idea, it is respected as an exemplary outlet project that will promote the retail industry and lifestyle to correspond to the future world.

Siam Paragon has reaffirmed its leading position as World Class Shopping Destination by winning three world-class awards!

Siam Paragon has won three world-class and national awards as followed:

The Best Luxury Shopping Mall 2022 at the Luxury Lifestyle Awards – a prestigious award for the luxury industry.

Traveler’s Choice Award 2022 by Tripadvisor as the best shopping center highly reviewed by tourists for 12 months consecutively. Only 10% of shopping centers from the same categories have received such reviews.

The Best of SHA Awards 2021 granted to top business operators for their excellence and continuous adherence to the SHA standard as well as their ‘White’ tourism standard and eco-friendliness. Siam Paragon won the Best of SHA Award in the category of department stores and shopping centers.

Moreover, Siam Paragon is all set for the return of foreign tourists. Meet many more privileges, such as a 5-30% discount with Tourist Card. Click here to apply: https://bit.ly/3k0vrtR

Siam Paragon was granted by Tripadvisor

With Special Discount for International Customers! We recommended premium stylish premium shoes for more than 10 top brands at Siam Center and Siam Discovery. We gather all for you at the heart of Bangkok. See you at Dr.Martens, CHARLES & KEITH Siam Center, PAUL SMITH, and other multi-brands on Fl. 1, Siam Discovery. zStay tuned with trendy and stylish items that fit your unique way.

Get 5-30% OFF+ up to 6% VAT Refund* when applying Tourist Card!*
Click: https://bit.ly/3CL13fq

Available at Siam Center and Siam Discovery.