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Explore the heart of Thailand through its vibrant arts, culture, and craftsmanship. Whether you’re seeking unique souvenirs or authentic pieces of Thai heritage, these destinations offer a treasure trove of handcrafted items, from exquisite textiles and ceramics to contemporary home decor and fashion. Find the perfect gifts for yourself or loved ones and bring a piece of Thailand’s beauty home.

Jim Thompson, M floor, Siam Paragon:

Immerse yourself in the world of Thai silk at Jim Thompson’s flagship store in Siam Paragon. This iconic boutique offers a stunning collection of handwoven silk products, from elegant clothing to exquisite home decor. Discover the artistry and heritage behind Thai silk and take home a piece of this cultural treasure.

NaRaYa, 3rd floor, Siam Paragon:

Experience the charm of NaRaYa, a delightful boutique known for its exquisite handcrafted fabric products. From stylish bags and accessories to beautiful home decor, NaRaYa offers a unique opportunity to find one-of-a-kind souvenirs and gifts that capture the essence of Thailand’s craftsmanship.

ABSOLUTE SIAM STORE, 1st Floor, Siam Center:

Express your individuality at ABSOLUTE SIAM STORE, a multi-brand fashion destination that celebrates Thai design. Discover a curated selection of contemporary and traditional Thai fashion, from legendary brands to emerging talents. Explore unique styles, mix and match effortlessly, and find the perfect pieces to showcase your personal style.

Objects of Desire Store, 3rd floor, Siam Discovery:

Indulge in the beauty of handcrafted items, contemporary art, and lifestyle products at Objects of Desire Store. Discover the essence of Thai creativity and find unique keepsakes that reflect the country’s rich cultural heritage.

ICONCRAFT, 4th and 5th floor, ICONSIAM:

Explore a treasure trove of Thai artisanal wonders at ICONCRAFT. Discover exquisite crafts, from traditional ceramics and textiles to contemporary home decor and fashion. Immerse yourself in the beauty and diversity of Thai craftsmanship and find unique gifts that celebrate the country’s artistic heritage.

SOOKSIAM, G floor, ICONSIAM:

Embark on a cultural journey at SOOKSIAM, a vibrant marketplace showcasing the best of Thailand’s four regions. Discover a world of culinary delights, exquisite arts and crafts, traditional medicine, captivating performances, and local wisdom. Explore over 3,000 distinctive businesses and immerse yourself in the true essence of Thainess.

Discover the beauty and diversity of Thai culture through these iconic destinations and find your perfect treasures.

Fulfill your trip with our deals up to 30% discount at participating stores, exclusively for International Customers. Apply for Tourist Card now https://app.onesiam.com/3zqaALa

Welcome to the ultimate guide to Bangkok’s premier shopping destinations, Siam Paragon and ICONSIAM! The iconic destinations offer a curated blend of renowned global luxury brands for visitors from around the world.

Experience Siam Paragon, the epitome of luxury in the heart of Bangkok.

Step into Thailand’s most prestigious shopping center, where luxury meets convenience. Be impressed with an array of world-renowned brands such as Louis Vuitton,Prada, Chanel, Hermes, Cartier, Van Cleef & Arpels, and many more luxury brands you can imagine.

Moreover Siam Paragon elevates luxury shopping with the grand opening of “LUXE HALL”. With over 70 renowned international brands such as Miu Miu, Berluti, BOYY, Christian Louboutin, Fred, Ferrogamo. This exclusive hall solidifies Siam Paragon’s status as a world-class destination.

ICONLUXE, Top of the World

Besides presenting authentic Thainess throughout various projects and in a contemporary fashion, ICONSIAM is also home to a comprehensive list of global brands in order to be a one-stop for all and a truly new global destination. Within the ICONLUXE building, one can find luxury brands from all around the world, ranging from clothes, accessories, jewelry, timepieces, hand bags to even furniture. Every brand has styled special and stunning interiors—some even going for a completely different concept never before seen in any of their other flagships. On top of that, some of these boutiques also have exclusive products only available at ICONSIAM.

A truly unforgettable dining experience after a day of shopping at Blue by Alain Ducasse, ICONSIAM

The Michelin-starred restaurant provides an elegant setting for a romantic lunch. Enjoy exquisite French cuisine while taking in breathtaking panoramic views of the Chao Phraya River.

After your meal, be sure to visit the Blue Bakery Boutique on the ground floor. Indulge in their world-renowned Pain Au Chocolat, a delectable treat that perfectly complements your dining experience.

Receive the ultimate service and facilities, exclusively for International Customers. Apply for Tourist Card now https://app.onesiam.com/3zqaALa

▪︎ Enjoy seamless communication with our skilled ambassadors, fluent in Chinese, Japanese, Korean, English, Arabic, and Spanish.*

▪︎ Enhancing your ultimate shopping experience with Personal Shopper Service.*

*Terms and Conditions Apply

Discover the ultimate delightful dishes at Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, where world-class cuisine meets iconic shopping. From the elegant restaurants of Siam Paragon to the trendy eateries of Siam Center and Siam Discovery, and the innovative culinary scene at ICONSIAM, ONESIAM experience offers a diverse range of dining options to satisfy every palate. Immerse yourself in a gastronomic journey that showcases the best of Bangkok’s culinary scene.

Here’s our ultimate foodie guide:

• Braised Beef Massaman Curry – NARA Thai Cuisine – G FL., Siam Paragon

Rich and aromatic curry featuring tender beef braised in a creamy coconut milk sauce. Infused with a blend of traditional Thai spices.

• Regional Hits – SOOKSIAM – G FL., ICONSIAM

With over a thousand vendors, this is the only place where you can taste all of the local flavors in one day. It is home to Northern spices, fresh seafood from the east and so much more.

• Fried Prawn with Salt – Kungthong Seafood – 3rd FL., Siam Discovery

A culinary masterpiece, crafted with the finest ingredients and showcasing the authentic flavors of Thai cuisine. It features large, succulent freshwater prawns prepared to perfection.

• Carpi Salerno – Mozza by Cocotte – G FL., Siam Paragon

Celebrate with the ultimate flavor explosion! Our Carpi Salerno Pizza features sizzling parma ham, juicy cherry tomatoes, creamy stracciatella cheese, and fresh basil.

• Thai Egg Cake – Tawang – 3rd FL., Siam Discovery

The Thai version of madeleine is best enjoyed fresh off the stove. Take a bite of the crispy yet buttery “khanom khai” paired with their signature Thai tea.

• Papaya Salad – Co Limited – G FL., Siam Paragon

The ultimate Thai flavor with eye-catching setting. Co Limited serves elevated taste of Northeastern cuisine with a creative take like Picanha steak dipped with zesty “jaew” sauce, and the famous Papaya Salad.

• Boat Noodle – Thongsmith – G FL., Siam Paragon

Thongsmith takes street boat noodle to a new level. The restaurant uses a unique technique of gently pouring an 8-hour broth over Wagyu meat to achieve perfection.

• Michelin Street Food – Gourmet Eats – G FL., Siam Paragon

Gourmet Eats is the go-to spot for variety and value! It features best-loved vendors listed in the Bib Gourmand, including “Thip Samai Pad Thai” and famed “Go Ang Pratunam” Hainanese chicken!

• Holy Basil Thai Stir-Fry (a.k.a. “Pad Kaprao”) – EASY! buddy – 2nd FL., Siam Center

Taste the perfect “pad kaprao” served with Thai-style sunny-side-up duck egg. What could be better than the aroma of wok hei and the authentic Thai flavor?

Tip: To boost the flavor, swap for sticky rice. When the gooeyness absorbs the intensity of Thai spice, it creates the best new experience ever!

• Classic Vanilla French Toast – Babyccino & Co. – G FL., Siam Discovery

Indulge in our delectable Brioche French Toast, generously topped with a vibrant medley of mixed berries and drizzled with a smooth, creamy vanilla sauce.

• Mango Sticky Rice Parfait – Greyhound Café – 1st FL., Siam Center

Fancy Thai dishes with a twist? Greyhound Café redefines typical Thai food with a creative touch. Try their Mango Sticky Rice Parfait or the iconic Pink Milk Granita.

Fulfill your trip with our deals up to 30% discount at participating stores, exclusively for International Customers. Apply for Tourist Card now https://app.onesiam.com/3zqaALa

ONESIAM experience, access to the extraordinary. Come explore Bangkok’s highlights, whether you’re traveling with your partner or family, or whether you’re a shopaholic or foodie. Here are some highlights you won’t want to miss.

Immerse yourself in the underwater world at SEA LIFE Bangkok Ocean World, Siam Paragon.

Explore a mesmerizing aquarium filled with a kaleidoscope of sea creatures, from majestic sharks and graceful rays to vibrant coral reefs teeming with colorful fish.

Step into a world of celebrities at Madame Tussauds, Siam Discovery.

Get up close and personal with your favorite celebrities at Madame Tussauds Bangkok, located at Siam Discovery. Capture the memories with your favorite stars and create lasting experiences.

Explore the Gundam universe at The Gundam Base Thailand, Siam Center

A must-visit destination for Gundam fans. Journey in the world of this iconic anime series through a wide range of Gundam merchandise, from model kits and figures to exclusive collectibles..

Ready, set, strike! at Blu-O Rhythm & Bowl, Siam Paragon

If you’re traveling in a large group or with your family, Blu-O Rhythm & Bowl ticks all the boxes. Enjoy bowling, private karaoke and lunch, all in one place.

Witness the dazzling spectacle at The ICONIC Multimedia Water Feature, ICONSIAM

A breathtaking light and sound show at the ICONIC Multimedia Water Feature, the longest multimedia fountain in Southeast Asia. Stretching 400 meters along the Chao Phraya River.

Embark on a culinary adventure at SOOKSIAM, ICONSIAM

Must-visit destination for food lovers, a vibrant food market showcases the diverse culinary heritage of Thailand, featuring authentic street food from four distinct regions.

Discover a world of flavor at Flavor Lab, Siam Discovery

A curated social community and restaurant hub, offering a diverse selection of both Thai and international cuisines. Indulge in Chinese, Korean, and renowned international dishes crafted by global chefs.

The artistry of Thailand at ICONCRAFT, ICONSIAM

The ICONCRAFT zone is expected to become a must-visit destination for art enthusiasts. that serves as a center of creative design and handicrafts to suit the lifestyle of the younger generation.

Fulfill your trip with our Deals, Exclusively for International Customers. https://app.onesiam.com/3zqaALa

• GET FREE 10% Discount for all treatment at Let’s Relax all branches when presenting a Tourist Card.
• GET FREE 10% Discount at the stunning attraction Sea Life Bangkok and Madame Tussauds.

*T&C Apply

a collective of extraordinary experiences across six world-class experiential destinations

Welcome to ONESIAM experience!

We cordially invite you to embark on a journey of discovery through the ONESIAM experience. Immerse yourself in a cultural mosaic of fashion, cuisine and entertainment, where each visit is passport to unparalleled delight.

Come embrace the excitement and elegance that our properties have to offer. We wish you a memorable visit, and may it be filled with amazement and inspiration.

AN INTRODUCTION TO THE ONESIAM EXPERIENCE

The ONESIAM experience presents “a collective of extraordinary experiences” from six world-class experiential destinations in the heart of Bangkok, namely Siam Paragon, Siam Center and Siam Discovery, ICONSIAM – the global landmark by the Chao Phraya River, ICS, Siam Premium Outlets Bangkok – the only premium luxury outlet in Thailand, as well as ONESIAM SuperApp – the smart digital platform.

The ONESIAM Experience aims to share the breadth of the collective destinations while promising to amaze, inspire and revolutionize visitors through exceptional and enriching experiences in shopping, dining and entertainment, ultimately offering a comprehensive journey, unmatched anywhere else.

SIAM PARAGON
“Pride of Bangkok”
The epicenter of shopping and entertainment phenomena, boasting comprehensive collection of world-class luxury fashion, lifestyle brands, global attractions and culinary indulgences.

SIAM CENTER
“The Ideaopolis”
A vibrant hub of creativity for the young at heart and home to trendsetting street wear, Thai pop culture designs and Thai designer collections.

SIAM DISCOVERY
“The Exploratorium”
A specialty store, showcasing an eclectic mix of curated fashion, technology and lifestyle brands from around the world and is home to rich gastronomic flavors.

ICONSIAM
“The ICON of Eternal Prosperity”
An iconic global landmark by the Chao Phraya River, housing luxury flagships, world-class cuisine, vibrant Thai arts and award-winning entertainment and attractions.

ICS
“Mixed-Use Lifestyle Complex”
A complex offering visitors over 200 lifestyle brands, 80 trendy eateries, Siriraj H Solutions, the renowned medical center, as well as Hilton Garden Inn.

Siam Premium Outlets Bangkok
The first Premium Outlets in Thailand. A portfolio of outlet shopping centers that bring top brands together, delivering remarkable discounts of up to 70%.

-RETAIL HAVEN-

Prepare to be captivated by a shopping extravaganza like no other. Nestled in the heart of our vibrant city, our world-class retail destinations await, offering a haven of luxury and sophistication for the cosmopolitan explorer. Embark on a retail odyssey where the world’s finest brands converge, beckoning you to indulge in a tapestry of style and elegance. From lifestyle brands to luxury brands, from crafts to innovations, from mainstream to exclusive, from local to global, our meticulously curated selections promise to satisfy every discerning palate.

-CULINARY ADVENTURES-

Prepare to embark on a journey of palate-pleasing delights as you explore our diverse array of dining options. From savory street food to fine dining cuisine, our esteemed eateries promise a symphony of flavors from around the globe. Indulge in tantalizing dishes crafted by world-renowned chefs, savor artisanal treats from local artisans and unwind in chic cafes offering the perfect ambiance for relaxation. Whether you crave exotic delicacies or comforting classics, prefer the hustle and bustle of international food halls or the exquisite setting of fine dining with a view, our culinary haven invites you to satisfy your appetite for excellence.

-IMMERSIVE JOURNEYS-

Prepare to step into a realm of boundless wonder and excitement, where the spirit of adventure knows no bounds. Our experiential destinations beckon travelers from every corner of the globe to indulge in a kaleidoscope of world-class attractions and entertainment. From global themed parks to awe-inspiring aquarium, from world-renowned museum to world record-setting shows, there’s something for everyone to enjoy. Whether you’re exploring with family, discovering with friends or indulging in romantic escapades with your beloved, we promise an unforgettable experience for all. Join us in creating cherished memories that transcend borders and cultures.

Click for participating stores with exclusive offers for ONESIAM Tourist Card holders

BE SURE TO APPLY FOR YOUR ONESIAM TOURIST CARD

Elevate your experience and unlock a world of extraordinary privileges across our properties by simply applying for your exclusive ONESIAM Tourist Card. Click!

Tailored especially for you, ONESIAM Tourist Card is your key to indulging in unparalleled experiences throughout your visit. Don’t miss out on the chance to elevate your stay with us!

ONESIAM Tourist Card Holder Privileges:

• Discount up to 30% on Selected Shopping, Dining and Attractions
• Complimentary Dining Voucher
• Complimentary Wi-Fi and Lounge Access
• Complimentary Welcome Gift

The Fastest Way to Get to Our Destinations:

• Siam Paragon, Siam Center, Siam Discovery: 
  [BTS Skytrain] Siam Station (Green Line Interchange Station) 

• ICONSIAM: 
  [BTS Skytrain] Charoen Nakorn Station (Gold Line) >> Board the Silom Line and get off at BTS Krung Thon Buri Station (Exit 3), switch to the Skytrain Gold Line and get off at Charoen Nakorn Station

• Siam Premium Outlets Bangkok: Shuttle Bus Service
  • Siam Paragon – Siam Premium Outlets Bangkok
  • Suvarnabhumi Airport – Siam Premium Outlets Bangkok

For more transportation options, please visit the destination’s website.



Only at Siam Paragon, Bangkok

H&M Siam Paragon Opening Brand-New Shop Room with more special, more trendy, and more fun experience!



Fulfill your shopping and entertainment experience with following activities:

• Transform yourself as 3D character with the superior innovation of “3D Avatar Creator” and “Smart Mirror” your innovative helper for virtual Try-On experience.


• “Self Checkout” End-to-end payment and checkout by yourself. Enjoy shopping and self-payment just the way you are.


• “H&M Podcast Studio” Space for all kinds of content creators, where inspiration and creativity are unleashed with NO COST. Please contact our staff at Siam Paragon Branch.



• “H&M Take Care Service” We handle your items with special care. Enjoy “Customize Printing T-Shirt” service where you could customize any designs on T-shirts.




Special!! Meet different privileges for foreign customers, including
• GET FREE a Siam Gift Card worth 15,000THB, when spending 50,000THB*
• GET FREE a Siam Gift Card worth 1,000THB, when spending 15,000THB via MasterCard** 
• For many more privileges, click: https://bit.ly/2qX8D5O

Available at H&M, M Floor, Siam Paragon.
*/** T&C Applied by the Company. For details, please contact Tourist Counter or our website.

Fashion Destination

Siam Center, a gathering place for fashionistas and a hub for updating trends before anyone else. It offers a variety of leading brands from around the world, including streetwear, fashion, sportswear, Korean fashion, and international fashion, catering to every lifestyle.

Pinpointed for your shopping pleasure, hot summer items have been carefully selected until they’re heart-wrenchingly gorgeous, with special promotions exclusively for Siam Center’s customers!

Adidas Originals, G Floor, Siam Center 

A collection of sneakers, fashion leading items that reflect the identity of street style fans. It offers a complete range of shoes, sneakers, clothing, accessories, and limited edition collections. Don’t miss out on updating your global trend here!

ADLV, M Floor, Siam Center

A super hot Korean import brand that has landed in the heart of Siam Center with easy-to-wear fashion pieces suitable for everyday life, such as t-shirts and hoodies with simple but detailed graphics. ADLV has become a wardrobe staple for many people.

Dickies, M Floor, Siam Center

The first flagship store of Dickies in the heart of the city is located at Siam Center! This legendary brand, which has been around for more than 100 years, is beloved by the streetwear community for its timeless designs that continue to be updated with modern trends and an industrial fragrance. In addition to fashion, it also has a function for every era, making it a must-have item for many people. At the Siam Center branch, it is the first stop for various special collections to be launched here first, and for those who want to keep up with the latest trends.

Nike Bangkok, G Floor, Siam Center

The largest flagship store of Nike in Bangkok comes with a special service called “Nike by You”, allowing you to add your own personal touch to your Nike items. You can be creative with the special collections from famous artists, making sure you are always expressing your true self.

Converse, M Floor, Siam Center

Converse is one of the top must-have items for fashion enthusiasts. Not only are they comfortable sneakers for everyday wear, but they can also be mixed and matched with various styles, along with many other fashion items such as clothes, bags, and accessories. It is a well-known brand that is loved by many people.

Boy London, M Floor, Siam Center

This streetwear brand features a recognizable bird symbol and offers premium quality fashion items with unique patterns, details, and fabrics. It is definitely worth it for fashion lovers who have a punk-rock spirit.

Mardi Mercredi, M Floor, Siam Center

For those who are into Korean fashion, Mardi Mercredi is the hottest brand right now. It is easy to spot various idols wearing their Flowermardi collection, which features colorful flower patterns on easy-to-wear fashion pieces such as T-shirts and hoodies. They have been a best-selling brand for a long time. Today, there’s no need to pre-order and make things complicated. You can now visit the “Mardi Mercredi First Drop Pop-Up Store” on level M at Siam Center.

PUMA Flagship Store, G floor, Siam Center.

PUMA comes with a premium yet sporty style to have more fun with mixing and matching in everyday life, but still keeping its performance feature. Ready to cater to every need.

VANS New Concept Flagship Store, G floor, Siam Center.

A brand that has captured the hearts of streetwear enthusiasts around the world for a long time, now with the largest flagship store and the first to showcase its new collection. The highlight of this VANS new concept store is the customization area, where you can D.I.Y VANS shoes, clothes, and bags to make them uniquely yours, only one piece in the world.

XLarge Flagship Store, M floor, Siam Center.

The coolest streetwear brand of the 90s, a true pioneer who has disrupted the world of streetwear fashion for more than 30 years. Today, it is available for easy shopping in the city center, whether it’s the original collection, collaborations, or the latest collections. At Siam Center, you can find everything from #FR2, New Era, TUPAC, Delicious Vinyl, and special collections, including collaborations with the classic movie Space Jam. Because Siam Center is the first and only flagship store in the South East Asia region, it’s the destination for fashion lovers from all over the world.