Celebrate the most magical time of the year across ONESIAM as every destination transforms into a world of art, culture, and festive wonder. From creativity-driven showcases at Siam Center and Siam Discovery to spectacular world-class attractions at Siam Paragon and riverside celebrations at ICONSIAM, each experience brings the joy of Thai artistry to life in inspiring new ways. Discover iconic installations, immersive pop-ups, global performances, and unforgettable holiday moments designed to delight travelers of every age.
📍 Siam Center
| 17 Nov 2025 – 11 Jan 2026 | The Magical Celebration 2026 Bringing together the power of “THAI” and pure fun through art, design, and cultural flair. Don’t miss the Art of THAI-inspired Christmas Tree, a one-of-a-kind installation by Thai graffiti artist REDMUUK, transforming traditional Thai culture into a playful, modern masterpiece — along with interactive festive activities throughout the mall |
| 11 Nov 2025 – 11 Jan 2026 | POP LAND Exclusive Festive Event in Thailand with POP Slide game zone, Popsicle and special activity • POPSICLE — An ice cream café featuring a 2.5-meter LABUBU big figure, serving exclusive popsicles in special flavors available only in Thailand. • POP SLIDE — A giant POP Slide with a pink ball pit and a fun game themed ‘Finding Mokoko.’ It’s a photo opportunity you simply can’t miss |
| 1 Dec 2025 – 15 Jan 2026 | PAÑPURI Luminous House Pop-Up Quiet Illumination Holiday 2026 Collection: A festive showcase featuring three new scents — Silent Flame, Golden Ember, and Luminous Dawn. Thoughtful gift inspirations exclusively at Siam Center |
📍 Siam Discovery
| 14 -16 Nov 2025 | STICK IT UP – An art celebration where creators come together, featuring a Sticker Market, the “ONE OF ONE STICKER” exhibition, interactive art installations, and more — showcasing works from over 40 Thai artists |
| 17 Nov 2025 – 11 Jan 2026 | The Magical Celebration Siam Discovery 2026 – A festive showcase where creativity meets the spirit of giving • Experience The Kinetic Kaleido Christmas Tree, designed under the concept “The Cosmic Origami of Light,” blending the beauty of art and technology • Celebrate the season with curated workshops, personalized gifts through Magical Curated Gifting, and festive moments that highlight the art of self-expression |
| 17 – 23 and 28 – 30 Nov 2025 | Remaking Workshop – Sustainable art and upcycling activities |
📍 Siam Paragon
| 14 Nov 2025 – 11 Jan 2026 | POP LAND Exclusive Festive Event in Thailand – The first POP LAND experience outside of China, bringing festive fun and photo-perfect moments • POP LAND CASTLE —The main attraction, complete with five-metre-tall figures of MOKOKO, along with other popular POP MART characters including Molly, Skullpanda and Hirono, located inside a maze, engaging fans in a fun game to find their favourites. • POP LAND CHRISTMAS TREE will feature as the first of its kind in Thailand, decorated with adorable art toy decor that has never been showcased before. • POP LAND CASCADE visitors will enter through a fantasy tunnel and discover their favourite characters in new ways. |
| 17 Nov 2025 – 15 Jan 2026 | The Mystery Wonderland Christmas Tree, a mesmerizing holiday centerpiece with magical décor and enchanting light displays |
| 27 Nov 2025 | Fully opening of “EATELIER” a Dining Entertainment zone, the new food destination in Bangkok enhancing Siam Paragon Dining Phenomenal, features over 700 restaurants |
| 29 Nov 2025 | The opening of NEXTOPIA, the first prototype for world of tomorrow and sustainable experience |
| Dec 2025 | The opening of MELAND, the first world-leading indoor theme park outside of China, introducing a spectacular wonderland for families and kids |
| 12-14 and 24-28 Dec 2025 | International Shows & Performances from Italy and France to celebrate the festive season in style |
| 31 Dec 2025 | Countdown Celebration |
📍 ICONSIAM
| 9 Nov 2025 | Bangkok Illumination city-wide lighting spectacle along the Chao Phraya River, transforming the riverside into a breathtaking canvas of lights. |
| 9 Nov – 23 Dec 2025 | Vijit CHAO PHRAYA 2025: The Light of Siam, The Mother of the Nation – A breathtaking light and music spectacle along the Chao Phraya River, blending Thai and international melodies through “The Thaiconic Lighting Symphony.” Experience the iconic multimedia water show held three times nightly at 6:55 PM, 7:55 PM, and 8:55 PM. |
| 27 – 31 Dec 2025 | ICONSIAM AMAZING THAILAND COUNTDOWN 2026 A GLOBAL PHENOMENAL CELEBRATION AT THE ICON UNRIVALED • 4D Sky Show : An Eco-Friendly Spectacle Uniting Drones and Pyrotechnic Wonders • Global Artist Performance • 5 Nights of Endless Entertainment |
📍 Siam Premium Outlets Bangkok
- Photo Booth Installation
- DIY Workshop: Traditional Thai Perfume Sachet
- Thai Sweet Treat Giveaway (Kanom Alua) for shoppers with qualifying spend
Apart from the festivities, The Magical Celebration also presents the following privileges to all ONESIAM Global Visitor cardholders, the more you spend, the more you earn.
At Siam Center and Siam Discovery,
- Get 600 THB Siam Gift Card with minimum spending of 16,000 THB (200 privileges)
- Get 200 THB Siam Gift Card with minimum spending of 5,000 THB (200 privileges)
At Siam Paragon,
- Get a 2,000 THB Siam Gift Card with minimum spending of 60,000 THB (100 privileges)
- Get a 1,000 THB Siam Gift Card with minimum spending of 20,000 THB (300 privileges)
- Receive an ICONCRAFT x ARTSTORY by Autistic Thai Souvenir with minimum spending of 9,000 THB
At ICONSIAM,
- Get 800 THB Siam Gift Card with minimum spending of 25,000 THB (150 privileges)
- Get 600 THB Siam Gift Card with minimum spending of 16,000 THB (300 privileges)
- Get 200 THB Siam Gift Card with minimum spending of 5,000 THB (300 privileges)
- Get a Dentiste Special Gift Set with minimum spending of 3,000 THB (100 privileges)
Limited on-top offer until15 December 2025: Get an On-Top Blue 250 THB Gift Card from Alain Ducasse with minimum spending of 16,000 THB For more information, please visit https://tourist.onesiam.com/en/9220/the-magical-celebration-2026/
Complete your festive journey with exclusive privileges curated especially for ONESIAM Global Visitor cardholders. Enjoy generous gift card rewards, limited-edition souvenirs, and special seasonal benefits across all participating destinations — plus an additional on-top offer available for a limited time.
This holiday season, let ONESIAM elevate every moment with experiences, surprises, and rewards that make your celebration truly extraordinary. Don’t forget to apply for the only card you need for tourist promotions in Bangkok, it’s free! Click here: https://app.onesiam.com/3BZbC2k
