BY: LIFESTYLE ASIA
PUBLISHED: SEP 03, 2025 02:00 PM ICT, 6 MIN READ
Are you more of a Fashion Vanguard or a Style Rebel? As the Lyst Index has once again unveiled the top brands to shop this season, we’ve categorised shoppers into four key fashion cliques. According to the latest style update, here are the best brands to shop, and where to find them in Bangkok. Plus, additional rewards and privileges for ONESIAM Global Visitor Card holders, too.
A Guide to Shopping in Bangkok, According to Your Fashion Clique
The Lyst Index is a quarterly ranking of the world’s hottest fashion brands, and with the biggest data set in fashion, makes for a unique source of global fashion intelligence. It lists the most searched, mentioned, viewed, and purchased brands from 160 million shoppers worldwide.
A closer look at the Lyst Index 2025 inspired us to group this year’s most talked-about brands into four distinct fashion cliques — each with their own unique style philosophy. The best part? Almost all of them are available right here in Bangkok. Read on to discover our guide and where to shop these finds.
The Low-key Luxe
The Low-key Luxe clique is all about quiet flexing with high taste. If you fit into this group, you prefer understated and refined looks, focused on craftsmanship and discretion. You seek out sophisticated styles, and you’re a modern minimalist.
Best Brands for the Low-key Luxe
Bottega Veneta: Design-driven and artisanal, Bottega Veneta is defined by discreet elegance, exceptional craftsmanship, and a refined, logo-free aesthetic. In Bangkok, you can shop Bottega Veneta at MF, Siam Paragon, and MF, ICONSIAM.
Loewe: Blending artisanal craft with creative expression, Loewe offers culturally elevated designs that are rooted in innovation and heritage, with a contemporary artistic sensibility. In Bangkok, you can shop Loewe at MF, Siam Paragon.
Ralph Lauren: This one’s a classic. Embodying Americana through timeless elegance and heritage style, Ralph Lauren is all about refined tailoring with enduring, global appeal. In Bangkok, you can shop Ralph Laurent at 2F, Siam Paragon, and 3F, ICONSIAM.
The Fashion Vanguard
If you’re a Fashion Vanguard, you thrive on fashion week energy. You seek out established maisons with global visibility, balancing heritage and modernity. You live for seasonal reinvention, and you’ve definitely got a trend-setting influence.
Best Brands for the Fashion Vanguard
Prada: Fusing intellectual design with minimalist forms and subversive edge, Prada creates fashion that challenges convention. In Bangkok, you can shop Prada at MF, Siam Paragon, and MF, ICONSIAM.
Saint Laurent: If you’re looking to channel sleek Parisian chic with a rock-and-roll spirit, look no further than Saint Laurent. This luxury brand blends sharp tailoring with sensual edge and timeless modern glamour. In Bangkok, you can shop Saint Laurent at MF, Siam Paragon, and MF, ICONSIAM.
Gucci: Gucci has shaped global fashion with its vibrant creativity and cultural influence, and it sees no signs of stopping. Shop here if you enjoy maximalist style through eclectic design and bold expression. In Bangkok, you can find Gucci at 1F, Siam Paragon, and MF, ICONSIAM.
Valentino: Merging heritage craftsmanship and modern sensibility, Valentino is all about romantic elegance and contemporary reinvention. Here, you’ll be able to create a luxury look that feels timeless yet forward-looking. In Bangkok, you can shop Valentino at MF, Siam Paragon, and MF, ICONSIAM.
Burberry: Burberry redefines British heritage through an ongoing creative evolution. The brand has managed to blend tradition with modernity, and crafted iconic, forward-thinking expressions of luxury. In Bangkok, you can find Burberry at MF, Siam Paragon, and MF, ICONSIAM.
The It Crowd
You are the source of the trend. If you’re part of the It Crowd clique, you’re all about being highly visible in pop-culture and social media. You’re probably a Gen-Z (or at least, a Gen-Z at heart).
Best Brands for the It Crowd
Miu Miu: This brand likes to capture the imagination with ironic, subversive twists. Miu Miu is where playful sophistication meets unconventional luxury, which is why it is so popular with the Gen-Z fashionista. In Bangkok, you can shop Miu Miu at MF, Siam Paragon.
Jacquemus: Jacquemus captures contemporary fashion’s whimsy and romance, blending a playful energy with sculptural design. The result is visually impactful, and a favourite for Instagram storytelling. In Bangkok, you can shop Jacquemus at Club 21, GF, Siam Discovery.
The Style Rebel
If you like to break the rules and really own the look, you’re definitely a Style Rebel. You like to wear disruptive brands, and push visual, cultural, or material boundaries. Your style is provocative and always attention-grabbing.
Best Brands for the Style Rebel
Balenciaga: Style Rebels love Balenciaga for its irony-laced, anti-fashion statements. The brand is all about cultural boldness, challenging conventions, and disruptive story-telling, making for provocative design and fearless creative vision. In Bangkok, shop Balenciaga at MF, Siam Paragon, and MF, ICONSIAM.
Versace: Rooted in sensuality and bold identity, Versace embodies glamorous maximalism, and blends together opulent design with vibrant aesthetics. The result is an unapologetic confidence in every look. In Bangkok, you can shop Versace at MF, Siam Paragon, and MF, ICONSIAM.
Why Bangkok is a shopping haven for fashion lovers
For those looking to fetch high-end fashion items in Bangkok, the perks are endless. Tax refunds ensure price savings of up to 7% VAT, while competitive pricingmeans that products in Bangkok may often be more price-friendly than other Asian markets. Given its strategic location, Bangkok is a travel hub for many from the Asia-Pacific and Middle East region, making location and access another key contributing factor to its position as a leading shopping destination.
Special Privileges for Shoppers Visiting Bangkok in the Coming Months
There are several rewards for shoppers at Siam Paragon and ICONSIAM. Here are the details:
Shopping Rewards
Get a Siam Gift Card of up to THB 1000 when you spend THB 50,000. For more information click here.
Top-up Rewards from Mastercard
Get a THB 250 Siam Gift Card when you spend THB 5000. Get a THB 1000 Siam Gift Card when you spend THB 15,000.
Special privilege for 1-31 October 2025 and 1-31 December 2025: Get an additional THB 100 Siam Gift Card when you spend THB 5000.
For more information, click here.
Top-up Rewards from Visa
Get a THB 200 Siam Gift Card when you spend THB 4000. For more information, click here.
To register for the ONESIAM Global Visitor Card, please click here.
To find out more about ONESIAM experiences, please click here.
To view the list of participating brands accepting Siam Gift Card, please click here.
Note:
The information in this article is accurate as of the date of publication.