Step into a home of global luxury brands where international icons, curated experiences, and exceptional service converge. ONESIAM Experience brings together the finest in fashion, timepieces, supercars, and dining—crafted for those who seek nothing less than the extraordinary
LUXURY SHOPPING AND PRESTIGE TIMEPIECES
📍 LUXE HALL
M Fl., Siam Paragon
Siam Paragon is home to more than 70 of the world’s most iconic luxury brands, making it one of Asia’s leading luxury destinations. Discover boutiques and concept stores from fashion powerhouses such as Balenciaga, Chanel, Dior, Gucci, Hermès, Louis Vuitton, Loro Piana, and Prada.
Don’t miss LUXE HALL, a dedicated space for prestigious brand offerings that reinforces Siam Paragon’s status as Asia’s premier luxury destination. Spanning over 20,000 sq.m, this grand hall features Thailand-exclusive boutiques such as Berluti, alongside flagship stores from Ferragamo and MCM. Explore exquisitely designed storefronts from Chopard, Franck Muller, Piaget, and Zenith, and discover high-end timepieces from IWC, Jaeger-LeCoultre, L’Atelier by PMT, TAG Heuer, Tudor, and Vacheron Constantin.
Siam Paragon is also proud to host flagship and concept stores marking their debut in Thailand, including the Fendi Men Boutique, Louis Vuitton Men Boutique, Prada Men Boutique, and SHH Pendulum.
Complementing fashion with fine craftsmanship, Siam Paragon offers an extraordinary collection of world-class timepieces from legendary names such as A. Lange & Söhne, Breitling, Omega, Panerai, Patek Philippe, and Rolex.
Elevated in design and experience, Siam Paragon is more than a shopping destination—it’s a global stage for luxury.
📍 ICONLUXE
G, M, 1 Fl., ICONSIAM
ICONLUXE is the definitive destination for super-luxury in Bangkok—an architectural and experiential masterpiece that houses over 30 of the world’s most prestigious fashion, jewelry, and lifestyle brands. Spanning three levels of exceptional design, ICONLUXE brings together Thailand’s first Global Iconic Store concepts and rare flagship experiences, many exclusive to this location.
This sanctuary of style offers flagship stores, limited-edition collections, and first-in-Thailand launches, giving ICONLUXE clientele early access to the most coveted luxury drops. From timeless heritage houses to trend-setting designer labels, ICONLUXE defines what it means to shop in true luxury.
G Floor – Step into elevated elegance with iconic names such as:
BOYY, HERMÈS, PATEK PHILIPPE, PMT The Hour Glass, and RIMOWA.
M Floor – Explore an extensive lineup of global fashion powerhouses and luxury maisons:
Alexander McQueen, Balenciaga, BOSS, BOTTEGA VENETA, BVLGARI, CARTIER, CELINE, DIOR, DOLCE&GABBANA, FENDI, GUCCI, Karl Lagerfeld, KWANPEN, LONGCHAMP, LOUIS VUITTON, MAISON KITSUNÉ, Marc Jacobs, MCM, PRADA, SAINT LAURENT, and TIFFANY & CO.
1st Floor – Indulge in fine living with a selection of rare and refined experiences:
Blue by Alain Ducasse (Michelin-starred dining), Chaumet, Loro Piana, and Van Cleef & Arpels.
🏎️ THE SUPERCAR SHOWCASE
Beyond fashion and fine jewelry, ONESIAM extends the luxury lifestyle to the world of high-performance automobiles. Both ICONSIAM and Siam Paragon house Thailand’s most exclusive supercar and luxury vehicle showrooms—each designed to thrill enthusiasts and collectors alike.
Discover a sleek, modern gallery of elite marques including Aston Martin, Land Rover, Maserati, Porsche, and Tesla—each showcased in immersive, high-design spaces that reflect the brand’s DNA. From handcrafted interiors to cutting-edge innovation, this is where design meets desire. Explore the latest innovations from Avatr, BMW, MINI (Millennium Auto), and Rolls-Royce.
alongside the legendary Harley-Davidson—delivering more than just horsepower, but lifestyle statements in motion.
Whether you’re captivated by timeless British craftsmanship, Italian flair, or German engineering, ONESIAM brings you closer to the world’s most aspirational machines.
🍽️ MICHELIN-STARRED DINING
Blue by Alain Ducasse
1st Fl., ICONSIAM
Indulge in the artistry of modern French cuisine at Blue by Alain Ducasse, the only Michelin-starred French fine dining restaurant at ICONSIAM. Nestled along the Chao Phraya River, Blue offers an unforgettable gastronomic journey, blending seasonal elegance with timeless savoir-faire.
Thoughtfully designed to feel both refined and welcoming, the space invites guests to enjoy an all-day à la carte experience—featuring exquisitely crafted savory dishes, delicate pastries, curated afternoon tea, and signature beverages.
For intimate occasions, two private dining rooms offer exclusive views of the river in a beautifully secluded setting—perfect for unforgettable gatherings in complete privacy.
RETAIL HAVEN OF WORLD-CLASS SERVICE
ONESIAM elevates every moment of your shopping journey with tailored services including:
- Personal Shopper
- Exclusive Lounge Access
- International Delivery Discount
- Multi-language Ambassador
Unlock these experiences with the ONESIAM Global Visitor Card—your key to exclusive perks, priority access, and a world of privileges at your fingertips.
Experience luxury without limits. Discover the LUXE Shopping Experience with ONESIAM.
✨ It’s free to register, enjoy up to 80% discount at participating brands across Bangkok’s six premier malls – Siam Center, Siam Discovery, Siam Paragon, ICONSIAM, Siam Premium Outlets Bangkok and ICS Lifestyle Complex. This is the only card you need for tourist promotions and your key to unlocking the best Bangkok experience for families.
Apply now: https://app.onesiam.com/3zqaALa