Discover a world of extraordinary luxury at Siam Paragon, where luxury shopping and elevated experiences come together in the heart of Bangkok.
Siam Paragon, Bangkok’s world-class luxury destination, where every visit opens the door to a remarkable world of fashion, fine jewellery, watch maisons and luxury automobiles.
World-Class Luxury Shopping Destination
LUXE HALL
Siam Paragon – MF & 1F
At the heart of this experience is LUXE HALL, an exceptional luxury destination, spanning over 20,000 sq.m, bringing together more than 70 world-renowned luxury brands across flagship boutiques, concept stores and exclusive spaces.
Siam Paragon is also home to Thailand’s largest collection of duplex and triplex luxury flagship stores, including landmark boutiques from Bulgari, Cartier, Dior, Hermès and Louis Vuitton, and proudly hostflagship and concept stores marking their debut in Thailand, including the Fendi Men Boutique, Louis Vuitton Men Boutique, Prada Men Boutique, and SHH Pendulum. Thailand-exclusive boutiques such as Berluti, alongside flagship stores from Ferragamo and MCM.
For watch enthusiasts, it is an exceptional destination in its own right. Siam Paragon is home to Thailand’s most comprehensive collections of luxury timepieces, with prestigious watchmakers represented such as A. Lange & Söhne, Breitling, Omega, Panerai, Patek Philippe, and Rolex across LUXE HALL and the luxury zone on the M Floor, the perfect setting for the next chapter of Bangkok’s watchmaking story.
With an impressive concentration of prestigious maisons and first-in-Thailand experiences, LUXE HALL offers a luxury shopping experience unlike anywhere else in Bangkok.
Personalized Luxury Experience
Beyond shopping, Siam Paragon transforms every visit into a truly personalized experience. At Siam Paragon, every detail is designed to make your journey effortless.
Personal Shopper
Enjoy personalized assistance tailored to your preferences, assisting you throughout the shopping journey.
Multilingual Tourist Ambassadors
Explore Siam Paragon with ease with dedicated multilingual ambassadors ready to assist international visitors throughout their journey. Visit us at Tourist Service Center, located on G Floor.
Complimentary In-Mall Golf Cart
Move effortlessly between your luxury discoveries with golf cart service operating across the M and 1st floors of Siam Paragon.
Because at Siam Paragon, luxury is not simply what you discover, it is how you experience it.
Where Bangkok’s Luxury Story Meets the World of Watchmaking
From 22-27 September 2026, the world of horology takes centre stage as Siam Paragon presents Siam Paragon Bangkok Watch Week 2026, bringing together an extraordinary gathering of leading watch maisons, independent watchmakers, collectors and watch enthusiasts from around the world.
This second edition will be bigger and more immersive, welcoming more than 45 world-renowned watch brands, up from 30 brands at its inaugural edition in 2025.
Expect an exceptional celebration of watchmaking culture, from exclusive exhibitions and special showcases to experiential activities and the highly anticipated The Symposium. The 2026 edition will also mark the first collaboration with the Fondation Haute Horlogerie (FHH) to bring greater knowledge of watchmaking culture to Thailand and Asia.
Discover the full line-up of symposiums here: https://www.bangkokwatchweek.com/symposium
With more than 400 international collectors and over 40,000 visitors expected throughout the six-day event, Siam Paragon Bangkok Watch Week 2026 is set to further establish Bangkok as an emerging centre of watch culture in Southeast Asia.
Make your way to Siam Paragon Bangkok Watch Week 2026, a landmark celebration of watchmaking, luxury and craftsmanship that belongs on every watch lover’s calendar.
Register now: https://app.onesiam.com/osg-bangkokwatchweek2026-register
| FAQ: 1. What makes LUXE HALL at Siam Paragon unique? LUXE HALL brings together 70+ world-renowned luxury brands across more than 20,000 sq.m., alongside some of Thailand’s most distinctive luxury retail experiences, including the country’s largest collection of duplex and triplex flagship stores. Discover landmark boutiques from Bulgari, Cartier, Dior, Hermès and Louis Vuitton, as well as exclusive and first-in-Thailand boutiques from leading luxury maisons. 2. Which exclusive luxury boutiques can I discover at Siam Paragon? Siam Paragon is home to distinctive luxury concepts and flagship experiences, including Thailand’s first Bulgari and Cartier duplex boutiques, Thailand’s largest Dior triplex, and exclusive boutiques such as Berluti. Visitors can also discover dedicated boutiques including Fendi Men, Louis Vuitton Men, Prada Men and SHH Pendulum, alongside flagship stores from Ferragamo and MCM. 3. What luxury watch brands can I find at Siam Paragon? Discover an exceptional selection of prestigious watch maisons across LUXE HALL and the M Floor, including A. Lange & Söhne, Breitling, Omega, Panerai, Patek Philippe and Rolex, making Siam Paragon a must-visit destination for watch enthusiasts. 4. What services are available for international visitors? Enjoy a more seamless luxury journey with Personal Shopper assistance, multilingual Tourist Ambassadors and complimentary in-mall golf cart service across the M and 1st floors. Tourist can visit Tourist Service Center at the G Floor for more information. 5. What is Siam Paragon Bangkok Watch Week 2026? Taking place 22–27 September 2026, Bangkok Watch Week is a landmark celebration of watchmaking culture, bringing together 45+ renowned watch brands, independent watchmakers, collectors and enthusiasts from around the world. The 2026 edition is also the first to collaborate with the Fondation Haute Horlogerie (FHH). 6. Which watch brands are participating in Bangkok Watch Week 2026? The impressive 2026 line-up includes A. LANGE & SÖHNE, BIANCHET, BOUCHERON, BREITLING, BVLGARI, CARTIER, CHOPARD, FRANCK MULLER, GRAND SEIKO, HUBLOT, IWC SCHAFFHAUSEN, JAEGER-LECOULTRE, PANERAI, PIAGET, TAG HEUER, TIFFANY & CO., ULYSSE NARDIN, VACHERON CONSTANTIN, VAN CLEEF & ARPELS and ZENITH, alongside new participating names including BLANCPAIN, BREGUET, BREMONT, MB&F, ORIS, ROGER DUBUIS, TUDOR and more. 7. Is Bangkok Watch Week 2026 free to attend? Yes. Registration is free. Secure your place and discover the full programme, participating brands, symposiums and experiences at https://app.onesiam.com/osg-bangkokwatchweek2026-register |
Bangkok Starts with This Card
Don’t forget to apply for the ONESIAM Global Visitor Card to enjoy exclusive privileges and make the most of your journey with extra discounts at participating brands.
Travel Smart. Get the Card. Apply now: https://app.onesiam.com/3zqaALa
*Terms and Conditions Apply.