Forget the usual souvenirs. Thailand’s beauty scene has become one of Asia’s most exciting beauty destinations, loved for its trend-driven products, tropical-weather performance, and exceptional value for money.
From best-selling beauty staples and viral lip products to makeup specially formulated for hot and humid climates, these homegrown brands have earned loyal fans both in Thailand and around the world.
Whether you’re a beauty enthusiast or simply looking for the perfect souvenir, these Thai beauty icons deserve a spot in your shopping bag.
2P ORIGINAL
Konvy, Siam Center – MF
Known for its playful packaging, affordable prices and trend-focused makeup, 2P ORIGINAL has become a favourite among Gen Z beauty lovers. The brand’s signature “Oh My” collection features vibrant colours and easy-to-use formulas that make everyday makeup fun, expressive, and accessible.
Must-Buy: Oh My Tint Gloss & Oh My Blush
CATHY DOLL
Konvy, Siam Center – MF
One of Thailand’s most recognized beauty brands, Cathy Doll is known for creating products tailored to Southeast Asia’s climate and beauty needs. Designed for hot and humid weather, the brand offers a wide range of shades suitable for Asian skin tones while combining skincare benefits with makeup performance. Its innovative formulas and accessible pricing have made it a favourite among both locals and visitors.
Must-Buy: Ultra Light Sun Fluid SPF50 PA++++
LA GLACE
Konvy, Siam Center – MF
One of Thailand’s most talked-about beauty brands, La Glace has captured the attention of beauty lovers across social media with its viral glossy lip products and skincare essentials. Known for its youthful aesthetic and trend-driven innovation, the brand celebrates individuality while delivering effortless beauty solutions for everyday use. Its glossy lip collection and toner pads have become must-have items among those seeking a fresh, radiant look.
Must-Buy: Viral Glossy Lip Products & Toner Pads
SRICHAND
Watson, Siam Center – 2F
A true Thai beauty icon with a heritage dating back to 1948, Srichand has evolved from a local household name into an internationally recognised beauty brand. Its legendary Translucent Powder remains one of Thailand’s best-selling makeup products, renowned for its exceptional oil-control performance in tropical climates.
Must-Buy: Translucent Powder
SUPERMOM
Konvy, Siam Center – MF
Created by professional makeup artists, Supermom is known for delivering professional-quality makeup at accessible prices. The brand has built a loyal following through its highly pigmented formulas, impressive performance, and extensive range of beauty tools, including makeup sponges and brushes. Whether you’re a beginner or a makeup enthusiast, Supermom offers professional results without the premium price tag.
Must-Buy: Makeup Sponge Collection
MEILINDA
Konvy, Siam Center – MF
A long-standing favourite among Thai beauty enthusiasts, Meilinda combines trend-forward innovation with everyday practicality. The brand is especially loved for its colour cosmetics, offering trendy shades that complement Asian complexions while delivering quality performance at accessible prices. Its stylish products are designed to withstand Thailand’s tropical climate, making them ideal for everyday wear.
Must-Buy: Mood Mellow Eye Palette & Chiffon Ribbon Eye Palette
Don’t Leave Thailand Without These Viral Beauty Brands in Your Bag
Looking for the perfect Thai beauty hauls? These bestselling Thai beauty brands have won the hearts of locals and visitors alike. Before you leave Bangkok, make sure to add these must-buy favourites to your beauty haul and take a piece of Thailand’s beauty scene home with you.
Find all these brands at Siam Center!
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